If you’re in Automotive and have a product or service to sell to vehicle manufacturers or parts distributors then you’re in a highly-competitive industry. If you want to go one step further and get into the supply chain of Formula One then you’ll find business development, sales, and account management to be even more challenging.
This case study is a summary of the sales activity needed to help ADDITIVA win a Formula One team as a new customer and then sell metal printed parts.
The amount of sales activity needed...
- 58 - Outbound phone calls
- 332 - Emails sent (284) and received (48)
- 3 - Meetings held
- 27 - Opportunities created (27) and won (21)
