Why is Sales and Marketing Alignment important?

Despite massive growth in both the sales and marketing professions, as well as efforts to align them, few organisations are actually aligned well.

Strong sales and marketing alignment drives better results, faster. Well aligned teams see 27% higher profit growth and win 38% more deals.

With this eGuide you'll learn:

  1. What you need to identify a quality lead
  2. Agree what marketing does
  3. Identify sales responsibilities
  4. Choose the right metrics to track progress with
  5. How to build an effective content plan

 

Sales and marketing alignment

Complete the form to learn how the most aligned team see 27% higher profit growth and win 38% more deals.