If the modern buyer has a need for a product or service, they can get most of the answers to their questions online. They can research competitor information, reviews and easily find and interact with others who have already made the purchase. They could reach the decision stage of their buyer’s journey, all without ever contacting or speak to a salesperson.
This video, recorded from our YouTube live event, takes a look at what this means for Automotive companies and how these companies can keep pace with the modern buyer.
