Marketing analytics software encompasses tools and processes which enable an organisation to manage, measure, control, analyse, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimises a business’ marketing strategies and activities.
Products shown on the Grid® for Marketing Analytics have received a minimum of 10 reviews/ratings in data gathered by August 29, 2018. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
The leader, by a big margin, is HubSpot!
Source: G2Crowd