Business owners and department heads are always considering how to survive the latest automotive industry trends. Some find that attracting new customers is getting more difficult whilst others want to find a genuine competitive advantage. On that topic, let's talk about how the Automotive industry is changing. You can read more in this eBook on How Automotive Companies Can Survive The Future... Join the #SalesSuperleague.

I still find a LOT of companies in Automotive that don’t link their website with business growth. Many say their website doesn’t generate leads and it’s just there as a resource. It’s crazy because your website is your best salesperson: available 24/7, handle an infinite amount of enquiries, and educates and nurtures new leads so they’re ready to talk to sales. On that topic, lets The Latest Website Trends Based On Research, which is part of our series on Surviving The Future...

Search Engine Optimisation (SEO) is a tricky subject with lots of different opinions. What everybody can agree on is that you need to get your website found when your ideal customers are searching for answers and solutions related to the products and services that you sell. Here we’ll summarise the research created by HubSpot, the world leader at Inbound Marketing, based on their own experience with SEO and how Google has changed.

Our Business Growth Agency is built on the foundation of long-term relationships, trust, honesty, hard work, and enjoyment. That is the approach we apply to how we work with our partners, suppliers, contacts, and members of our team.

We use HubSpot as our central sales, marketing, and website platform because we take an inbound approach to marketing to match the way people buy today. To work with us you need to be metrics driven, curious about new ways of working, all about attention to detail, and always want to find ways to improve individually and as a team.

Here's a summary of the award that HubSpot won earlier this year as the Marketing Automation and CRM that’s most trusted by small businesses.

We take an inbound approach to sales to match the way people buy today. We're not a hard sell agency. We prioritise quality over quantity. We focus on companies that match an Ideal customer profile then follow a proven sales process that starts with a Connect call to new leads, qualify suitable leads at the Explore stage and progress only the best fit leads to Meetings, Present, and Close. As a salesperson for The Tree Group, you’re all about finding the right leads and helping them with their challenges and goals. You’re applying a modern approach to a traditional industry, Automotive.

We often talk to business owners who are unsure about the best way to grow their business through their existing customers. On that topic, lets talk about customer success, which is part of our series on Business Growth for Automotive companies...

A lot of sales people, and company owners, think that every lead should be followed-up. That’s ok if the leads are a good fit, but, chasing every lead can waste time and make your sales team inefficient. On that topic, lets talk about when you should NOT follow-up with a lead, which is part of our series on Business Growth...

I often talk to business owners in Automotive who are struggling to generate enough new leads. On that topic, lets talk about using Proactive prospecting, which is part of our sales Courses, Playbooks, and Procedures...

How a website looks is often a number one priority for business owners and sales and marketing leaders in Automotive. On that topic, lets talk about the biggest challenges with branding, which is part of our series on Website Design for Automotive…

HubSpot released their State of Inbound 2018 report, one of the most comprehensive inbound marketing and sales research reports in the world, with data collected from 6,200 respondents in 99 countries.

We often get asked how our Outsourced sales service is different to the standard telesales or one-man-band sales agent service that Automotive companies may have used in the past. On that topic, I'll walk you through what we include in our outsourced sales service, which is part of our series on Business Growth...

Marketing analytics software encompasses tools and processes which enable an organisation to manage, measure, control, analyse, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimises a business’ marketing strategies and activities.

The Tree Group courses, playbooks, and procedures have been created, tested, and developed specifically for Automotive companies to improve sales, marketing, and websites and are part of our unique approach to Business Growth.

Using HubSpot is a core part of growing your business; however, having the tools is one thing and knowing how to use them is another. We specialise in helping Automotive companies to implement, learn, and use HubSpot. We know the fastest way for you to see a benefit from the tools. We test everything ourselves and handover what we know works to our clients. Part of HubSpot onboarding is completed directly by The Tree Group and the rest we guide you to complete.

The Tree Group referral programme is open to all; customers, contacts, suppliers, and others that are a good fit for who we are and what we do. The job of business growth, sales, marketing, and websites is complex enough so we like to keep our referral programme simple.

We often talk to company owners and sales team leaders who are having problems converting leads into sales or struggling to cope with the amount of leads coming in. On that topic, lets talk about developing a lead qualification framework, which is part of our series on Business Growth for Automotive companies...

In this series on How Automotive companies can use HubSpot I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. This time I’m going to walk you through how to blog to attract your ideal customers.

I often talk to directors who are frustrated that they’ve invested a lot of time and resources into their sales and marketing activity but are disappointed with the results. Here's our post on learning more about online marketing, which is part of our series on Automotive website design.

As always you can read our blog, watch the video on YouTube, or listen on iTunes and Soundcloud...

72% of businesses are more likely to buy from thought leaders that are recognised as an expert in their industry. However, most Automotive companies don't come across as unique. On that topic, lets talk about an effective way to position your brand to truly differentiate you from the competition, which is part of our series on Business Growth for Automotive companies...

As always you can read our blog, watch the video on YouTube, or listen on iTunes and Soundcloud...