If you’re in Automotive and have a product or service to sell to vehicle manufacturers or parts distributors then you’re in a highly-competitive industry. If you want to go one step further and get into the supply chain of Formula One then you’ll find business development, sales, and account management to be even more challenging.
LinkedIn gives you the opportunity to advertise your Automotive job roles. LinkedIn will share your adverts across LinkedIn, email to suitable people who have the right skills and location. Anyone on LinkedIn can find your advert through search, and it will also appear on your Company Page. We'll also share the job using the LinkedIn profiles of James Walters and Steve Smith who have 10k+ connections. You can also share your job via social media.
In the last post in this series we looked at 'Updating your systems'. This time lets look at automatically synchronising your contact details and data across your cloud systems such as CRM, Email marketing, and Email contacts folder. This is important to make it easy to respond to requests such as 'Modification', more on that in future posts.
In the last post in the series we looked at 'Updating your privacy policy'. This time I'll walk you through some considerations to update your systems to be GDPR-friendly.
In part 1 of this series, the GDPR-friendly ideas for Automotive companies, I took you through the basics of GDPR and why it's important to you as the owner of a small to medium sized Automotive company.
"Aaaaarrrrr, don't talk to me about GDPR" or "that doesn't apply to us" or "what's GDPR?". All very common responses when I talk to business owners in Automotive. Now that the 25th of May has been and gone - think millenium bug of data - I wanted to tell you what I've learned with some practical advice and 'how to' information with regards to being GDPR-friendly and approaching it in a sensible fashion that actually helps improve your business and sales.
Today is my first 'official' day in our new office. Great location at 40 High Street, Pershore. Why did we move? Well, at the end of 2016 we decided to employ three new people, move into a converted railway arch in Leamington Spa, and grow to 10 partners on our full service Business Growth subscription as well as additional clients on ad hoc sales, marketing, and website projects. Last year didn't really turn out how we planned and we were sprinting before we could walk so we decided to take a step back at the end of last year and tweak what wasn't working.
Headlines are increasingly pessimistic for the automotive industry in the UK. Predictions of a decline beginning in 2018 has many sitting on edge. And, for good reason. This means things are going to be a little tougher for a while. So, how are you going to weather the coming storm?
Automotive business leaders interested in building an established business that will stand the test of time must be keep abreast of trends in the automotive industry. Results-driven marketing and sales designed to increase revenue and generate leads are best developed on the basis of market demands and customer needs. Leaders also must remain at the head of the pack by understanding where the market is going and taking it one step further.
Lets take a step back and set the scene...
