As always you can listen by watching this video or read the transcript below...
This month we review the new HubSpot Marketing Hub Starter that now includes email marketing (no more need for MailChimp!!!), Lead flows (website pop ups) now include a thank you email for all versions of Marketing Hub including the free version, and updates to the Service Hub with new customer feedback features.
Welcome to the first in our new series where each episode is a Session on something different about business growth, sales, marketing, and websites. This series is aimed at helping Automotive companies.
If you're planning an update of your existing website or launching a new website it's likely you'll have considered Wordpress. But, are you considering the main reason to have a website?
I've used FreeAgent for years as it's an excellent and easy to use accounts package that allows you to submit directly to HMRC and comes with extra features such as Self Assessment (makes it fast and easy to submit my self assessment to HMRC), invoice and chase email automation and accepting payments by Direct Debit and Credit Card.
As of 30th July, HubSpot Marketing Starter now includes email marketing at £42 per month based on 1,000 contacts. HubSpot Marketing Starter is all the tools you need for converting traffic into leads, engaging them with email, and tracking them with helpful insights and analytics along the way.
In this post we'll look at a quick way to generate extra leads from your website and to know the sources that deliver the best leads and customers so you can better target your marketing and sales activity.
One of the questions I'm asked by business owners in Automotive is, "what is profitable growth?". On the face of it, this is quite straight-forward but I usually answer that question with another question, "what are you doing to grow?" because growth can only be sustained and profitable if you have the right approach to grow consistently.
The HubSpot Research portal has an interest article from 2016 that I felt is 100% relevant to Automotive B2B companies in 2018. Here's a summary of the article and my thoughts on how this applies to business owners.
I'm starting a series of blog posts to give you ideas for using the latest HubSpot updates in your Automotive company using the HubSpot Growth Stack that includes crm, sales, marketing, website, and customer service.
In the last post in this series we looked at 'updating your existing contacts'. This time I'm looking at what to consider when you're approaching new sales leads so you're being GDPR-friendly and ethical in your sales activity. If you missed the first post in this series then take a look here to for the GDPR overview.
If you’re in Automotive and have a product or service to sell to vehicle manufacturers or parts distributors then you’re in a highly-competitive industry. If you want to go one step further and get into the supply chain of Formula One then you’ll find business development, sales, and account management to be even more challenging.
LinkedIn gives you the opportunity to advertise your Automotive job roles. LinkedIn will share your adverts across LinkedIn, email to suitable people who have the right skills and location. Anyone on LinkedIn can find your advert through search, and it will also appear on your Company Page. We'll also share the job using the LinkedIn profiles of James Walters and Steve Smith who have 10k+ connections. You can also share your job via social media.
In the last post in this series we looked at 'Updating your systems'. I'm often asked 'what are some tools for regulatory framework' so this time lets look at automatically synchronising your contact details and data across your cloud systems such as CRM, Email marketing, and Email contacts folder. This is important to make it easy to respond to requests such as 'Modification', more on that in future posts.