Why The Tree Group...

 

HubSpot certified partner badge darkAs a HubSpot Certified Partner, we’re able to align our business growth services with a technology platform that gives you proof of your investment in your website, sales, and marketing activity.

  1. Demand generation = Visitors to your website
  2. Lead generation = Turn website traffic into leads
  3. Qualified Leads = Nurture leads over time so they become qualified
  4. Opportunities = Take qualified leads and turn them into opportunities
  5. Customer acquisition = Take opportunities and turn them into customers
  6. Client engagement = Upsell to your customers and turn them into Evangelists

 

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We match the way your Ideal customers buy, with the Inbound methodology

inbound-methodology

Next, our 11 step Business Growth process for Automotive companies...

01. Kick off, onboarding, and account management

 

We like to think of our account management process as ‘red carpet’. It’s a well structured and smooth process to make a seamless transition to start working together. Our approach is all about planting the right seeds so we build successful and long-term partnerships.

Learn about our account management process...


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02. Developing a sales and marketing strategy

 

Why? If you don’t know where you’re going, how will you know how to get there? As a HubSpot Certified Partner, and specialist Business Growth Agency, we work with you to develop a strategy that aligns your sales and marketing activity to a single revenue goal.

Here's how we Develop your sales and marketing strategy...


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03. Sales, marketing, and website technology

 

Why? Measure your results from all sales and marketing activity with tools that make it easier to sell and market your products and services. Your website should be easy to update without the need for a developer. A central place for all activity so you know how to improve, and, so you can automate parts of the process to work efficiently.

Here are the steps to consider to choose the right technology...


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04. Ideal customer research

 

Why? Accelerate the sales process by better meeting the needs of your Ideal customers. As a HubSpot Certified Partner, we see this step as one of the most critical. You can waste a lot of time guessing so why not take the time to understand who your Ideal customers and usually they’ll tell you how they want to be sold to.

Learn how Ideal customer research can give you a competitive advantage...


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05. Creating your hero and positioning statements

 

Why? 72% of businesses are more likely to buy from thought leaders, people or businesses that are recognised as an expert in their marketplace. Compete only on price and business is risky, but compete on specialism and you’ll be able to build a long-term business.

Here's how we create your Hero and Positioning statements... 


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06. Developing a lead qualification framework

 

Why? The more qualified a lead is, the more likely they’ll help you achieve your revenue goals. Your team need a shared understanding of your ideal lead so that marketing can generate leads that your sales team can close into customers. As a HubSpot Certified Partner, we use a lead qualification matrix to help your team to be productive and effective.

Learn about our process to identify good fit and qualified leads...


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07. Holding your team accountable with an SLA

 

69% of high performing companies rank highly the communication of company-wide goals. But, only 7% of typical companies employees know what to do to achieve goals. That's why we align your sales and marketing activity with a clearly defined SLA for marketing to deliver X value of leads and sales to contact those leads in X amount of time...

Learn more about the SLA and maintaining alignment...


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08. The power of content

 

Why? 72% of businesses are more likely to buy from an expert. Content helps people solve problems. The more education you provide your prospects before they contact you, the more qualified they’ll be. If your marketing team hasn’t been focusing on driving people toward purchasing your products or services, it’s time for them to rethink their priorities. And, if your sales team isn't using content, they're not differentiating your company.

Learn more about Why content and how to do it...


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09. Then onto the sales process with sales enablement

 

As a HubSpot Certified Partner, we improve your sales process so that it’s consultative, in-depth, and infused with content to ensure you give value, as a way to educate and nurture your leads and customers. We take the 360 approach of leads to prospects → prospect to customers → repeat customers to evangelists. The journey never ends…

Want to know more? Here's how we create your sales playbook...


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10. Outsourcing your sales

 

We’re actively working a contacts list of 10k+ decision makers in Automotive and selling to decision makers in engineering, purchasing, and managing director roles within vehicle manufacturers, special vehicle operations, Formula 1, performance tuning companies, and competition parts distributors and dealers.

Here's more on our sales prospecting service...


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11. Report, review, and continually improve

 

This isn’t about a sheet of numbers. You’ll get graphics and visuals that focus on website visits, leads, and customers. Typically, we’ll pick an important win and walk you through the story of how it happened to visualise how our approach is helping to achieve your goals.

Read more on our process for Reporting, Reviewing, and Improving...


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HubSpot certified partner badge darkWE PROVIDE PACKAGES THAT HAVE BEEN SUCCESSFUL FOR OTHER AUTOMOTIVE COMPANIES OR BUILD A PACKAGE TO SUIT YOUR VISION AND GOALS...

Option 1 - Quick start package

 

HubSpot CRM and HubSpot Sales customers get the best start with the Quick Start Package; two one-hour calls over 14 days with a variety of services (listed below), depending on your needs.

Learn more about the quick start package...

Option 2 - Get started with free technology

 

The right technology will give you the foundations for business growth across sales, marketing, and your website. And, you’ll be able to track ROI and have a central platform for your sales and marketing activity.

And, you can get started with all of this free of charge!

The only two caveats are: find out all the details here...

Option 3 - Implementation package for HubSpot CRM, Sales, and Marketing Free

 

With HubSpot’s marketing, sales, and CRM software, you can focus on generating leads and revenue and forget about managing a stack of scattered tools.

Our implementation service gets you setup quickly with HubSpot CRM, HubSpot Marketing Free, and HubSpot Sales Starter or HubSpot Sales Professional.

Get all the details of our HubSpot implementation package...

Option 4 - Launch plan for Business Growth

 

A one-off package that gets you started on your Inbound journey. Your launch plan will cover four important areas to give you the foundations for business growth: (1) Develop a sales and marketing strategy, (2) Ideal customer research, (3) Content themes and marketing campaign ideas, (4) Create your hero and positioning statements.

Read all the details of the Launch Plan here...

Option 5 - Something customised to you

 

You might need our full Business Growth approach or just certain parts of it. Until we get to know you, we can't say what's right. It all depends on the vision you have for you company, your revenue goals, and the your products and services. Small, large, and/or niche. after a short consultation we'll know if there seems to be a fit and can start to put some recommendations in place, which might be to progress to an Exploratory meeting or a Goal Setting and Planning session to translate your goals into sales and marketing activity.

Lets start with a free business growth consultation...

Book a consultation and find out how to accelerate your sales...

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