First, lets consider how people buy, and this is B2B

  • 72% of businesses are more likely to buy from an expert / thought leader
  • 70% of a buyer’s research is done before talking to sales
  • 59% of buyers prefer not to talk to sales at all
  • Call a lead within 5 minutes, compared to 24 hours, increases your chances of selling by 1,000!

 

Next, lets look at the Return on Investment you can expect

HubSpot certified partner badge darkWith inbound marketing and HubSpot, you can increase lead generation, reduce costs, and grow new markets. Based on data from HubSpot, you can expect the following results within one year:

  • 3.3X increase in website visitors
  • 3.5X increase in leads
  • 2X increase in new business close rate
  • 79% of respondents saw an increase in sales revenue

 

With the HubSpot Growth Stack you will

  • Optimise your website for search
  • Generate leads and optimise your conversion rate
  • Book meetings with sales reps
  • Implement live chat
  • Rotate leads & automate follow up
  • Automatically track your sales outreach
  • Improve salesperson productivity
  • Create a sales process
  • Track sales revenue back to the original marketing source

 

Companies that implement the full stack of HubSpot products (Marketing, CRM, and Sales)

 

  • CRM adoption - 73% Experienced at least a 2X increase in CRM adoption
  • Sales pipeline - 85% Saw at least a 200% increase in Connect Rates
  • Win rates - 82% Realized a 2-3x improvement in new business win rates

 

Companies that blog see

 

  • 3.3X more visitors per month within one year
  • 3.5X more leads per month within one year
  • 79% Increase in sales revenue within one year

 

Marketing automation

 

  • 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

 

Prospecting

 

  • 63% of prospects are “somewhat” or “not at all” knowledgeable about a company before a salesperson makes the first contact.
  • 43% of salespeople struggle most with prospecting.
  • 40% of salespeople say getting a response from prospects is getting harder.
  • 29% of salespeople are spending an hour or more on data entry each and every day.

 

Closed-loop reporting

 

  • Marketers that calculate ROI are 1.6X more likely to receive higher budgets.
  • 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.

 

Want proof of this approach actually working? Take a look at our Manufacturer case study...

Want more proof? Read the case studies on our Downloads page...