Welcome to Step 10. Want to jump back to our full 11 step Business Growth process?
If you don’t have enough in-house experience, contacts, resource, or time, you’ll benefit from our Outsourced sales service, which is part of our approach to business growth.
We’re actively working a contacts list of 10k+ decision makers in Automotive and Defence and selling to decision makers that hold engineering, purchasing, and managing director roles within vehicle manufacturers, special vehicle operations, Formula 1 race teams, performance tuning companies, and competition parts distributors and dealers.
You'll get our Kick off, onboarding, and account management service.
Implementation of HubSpot CRM, Sales, and Marketing will be completed in month-1 so we all have the right tools to be efficient at sales, show ROI, and know how to improve. Whilst we include implementation, you are required to purchase the licence from HubSpot at £330 + vat per month.
We'll take you through our Business Growth Launch Plan to agree your sales and marketing strategy, complete your Ideal customer research to know the best way to market and sell, and define your positioning statements.
A business growth manual will be created and will include a lead qualification framework and a Service Level Agreement for Sales and Marketing alignment.
The best results come when Outsourced sales is combined with an optimised website and ongoing marketing activity. We'll happily work with your marketing team or we'll offer Inbound Marketing as an additional cost and something we run with our web and inbound partner. For Outsourced sales what we do include is a Content survey to uncover the content you need to create to help with sales. More on this in the power of content marketing to grow your business.
We create playbooks for each stage of the sales process that we're responsible for. An additional option is to provide your salespeople with Sales enablement.
Our sales activity includes calls, emails, and can include events and face to face meetings.
And, we'll work together as a team to improve all sales activity.
1. We handle new leads generated through your website and using Proactive prospecting. Lead sources can be:
If we agree that LinkedIn prospecting is part of the activity then we'll ask you to pay for the software that we use to make this efficient and at scale. We'll also use your own LinkedIn profile so you get the benefit of the increased connections.
2. The aim is for us and you to be efficient at converting leads into sales. This is a typical sales process:
3. We handle new leads and take them through the Connect and Explore stages
This allows us to learn about each lead, share the right sales content, position your products and services, and handover a qualified lead that matches your ideal customer profile and is ready to speak to sales.
We create playbooks to use for these stages to ensure we're efficient at generating qualified leads for you.
4. Then we support you to help you move leads from Meet to Close stages
The Meet stage is the first meeting that includes you and your technical team. It could be a online or face to face. This is where you have a serious sales conversation to learn more about the detail of the prospects business and projects and to share ideas of how you can help them. The Meet stage will create an opportunity that you can quickly win or an opportunity that needs to be nurtured over time. It depends on your products and services and your typical sales cycle.
It's also important for you to be efficient at converting qualified leads into sales. For this reason, we can create playbooks for you to use at the Meet, Demo, and Close stages. This is an additional cost as part of our Sales enablement process.
5. Regular catch-ups
You'll get weekly catch-ups, monthly reviews, and quarterly strategy sessions. The aim of all meetings is to make sure we're targeting ideal customers, spotting opportunities, filling the pot full with a regular flow of new leads, progressing leads efficiently from Connect to Close stages, and reviewing why leads are rejected and deals lost.
More on this can be found in our account management process.