Buyers are taking control. They're tuning out old-school marketing and sales tactics that are impersonal and interruptive. These figures speak for themselves:
You might not have a clearly defined and realistic business goal with targets for sales and marketing
You might just be using Outlook and Excel to manage, track, and forecast - and as your business develops this becomes messy. Or, you might be using tons of different systems like MailChimp, nothing is connected, and this means you can’t truly track ROI from all activity and different lead sources.
Sales are going well, but you’ve never spent time understanding how and why your Ideal customers buy your products and services as a way to attract more of the customers you really want to work with and that your team will enjoy helping.
A hero statement? Do you define your positioning so your Ideal customers know who you are, how you can help them, and why they should choose you over your competitors?
Do your sales team spend time on every single lead? Could it be better to define a lead qualification framework so your sales team and more productive and win better customers and sales?
Are marketing given targets that are directly related to your revenue goals? And do they work closely with the sales team?
Do you see marketing as just publicity or do you see marketing as the first part of the sales process to nurture new leads until they’re ready for sales?
Is there a lack of understanding or agreement between sales and marketing as to what the other is expected to do regarding the leads that come in?
Are you good at publishing Awareness content as a successful way to attract your Ideal customers and differentiate your company by using this ‘thought leader’ content in your sales process? What is awareness content?
Do you see your website as a digital salesperson? Is it actively working to attract your Ideal customers, generate leads, and nurture them so the sales team have the best chance of winning your Ideal customers?
Is your business lacking a defined sales process or is it that you don’t know at what stage in the sales process your deals stall?
You might have no way to efficiently organise and distribute your sales leads.
Your sales team might be struggling to connect with leads, respond quickly to leads, or find the right information to send to prospects and customers at the right time.
Is it easy to track and monitor all sales and marketing activity so you can make improvements based on facts?
Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects and customers with landing pages, calls to action, personalised email and a personalised website. That's how you market to humans. That's inbound marketing.
Learn more about Inbound and how it can grow your business...
In the last few years, buying behavior has changed significantly. How people communicate and what they expect from your business has changed.
The good news? The inbound methodology continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.
With the inbound methodology and HubSpot’s software, you have an unfair advantage for growing your business and getting customers who buy more, stay with you longer, refer their friends, and become advocates of your company.
Inbound sounds expensive and it’s too different. I don’t think it will work in our industry...
Well, we specialise in Automotive and we’re actively helping our clients sell their products and services. This approach works! Lets give you some ideas.
Sure, we know Automotive and we know how to market and sell, BUT, we take out the guesswork and use technology to be efficient and so our decisions are based on facts and data. It’s this approach that allows us to continually improve your activity to grow your business. For this reason we use the HubSpot Growth Stack for your website, sales, and marketing.
Built to complement the inbound methodology, HubSpot's all-in-one sales and marketing software is easy-to-use and helps businesses grow by attracting visitors, converting them into leads, and winning customers. HubSpot is ranked #1 by thousands of customers. 15k+ paying companies plus millions of free users in more than 90 countries use HubSpot.
Meet Bob, he owns an Automotive company and this is how he benefits from Inbound marketing...
HubSpot is the all-in-one platform for your website, sales, and marketing activity. When you work with The Tree Group, experts at utilising HubSpot for Automotive companies, you'll be able to:
Get into the detail of what HubSpot can do for your Automotive company...
Would your company benefit from 451% increase in qualified leads, 47% larger sales, the ability to nurture people so your sales people spend more time on selling. But, you don't use technology other than Outlook and Excel and you've tried a CRM but it didn't work???
You'll find the answers in our guide to how companies can benefit from the right technology...