Sure, we know Automotive and we know how to market and sell, BUT, we take out the guesswork and use technology to be efficient and so our decisions are based on facts and data. It’s this approach that allows us to continually improve your activity to grow your business. For this reason we use the HubSpot Growth Stack for your website, sales, and marketing.
Built to complement the inbound methodology, HubSpot's all-in-one sales and marketing software is easy-to-use and helps businesses grow by attracting visitors, converting them into leads, and winning customers. HubSpot is ranked #1 by thousands of customers. 15k+ paying companies plus millions of free users in more than 90 countries use HubSpot.
|1.||Meet James. He’s the Commercial director at The Tree Group and he helps Automotive companies with at least 10 staff and a desire to grow by 15% in 18-months.|
|2.||Now meet Bob. Imagine that he is the owner of an Automotive company that wants to sell to vehicle manufacturer, dealers, and consumers and he wants to hire a company to help grow his business.|
|3.||Although Bob realises the need to pursue digital tactics to improve the growth of his business, he finds himself two-minded because previous attempts at in-house marketing efforts and partnerships with agencies have failed, mostly due to limited technical knowledge.|
|4.||Bob goes to an event, talks to his peers about the challenges with his business, and hears about a Business Growth agency and that it’s possible to track the ROI from his website, sales and marketing activity. Bob gets back to the office and goes to Google to do some research. He finds a great blog article, written by James (using HubSpot’s blogging tool), about innovative trends and this gives him ideas of how to utilise them in order to gain a competitive advantage.|
|5.||Bob finds James’ blog so useful that he clicks on the call-to-action (created in HubSpot’s CTA tool) at the end of the blog article. The call-to-action leads him to a landing page (created in HubSpot’s landing page tool) with an offer for an ebook that educates Bob on how to differentiate his business from competitors by utilising the various technology advancements.|
|6.||Bob thinks the ebook will be useful, so he submits his name and email address, then downloads the ebook.|
|7.||Impressed with James' ebook, Bob returns to James’ website the next day to dig deeper. He notices that his company offers Business Growth services specifically for his industry and type of company, but he's not ready to sign up quite yet.|
|8.||Thanks to HubSpot, James can personalise his website (using HubSpot’s website CMS) to Bob's interests and send him customised emails (using HubSpot’s email and marketing automotive tools) to nurture his relationship with Bob over time.|
|9.||A few weeks later Bob returns to James’ site. This time he's closer to making an enquiry and visits the services page.|
|10.||Seconds after Bob visits the services page, the salesperson at James’ company assigned to Bob gets an alert (from HubSpot’s notifications tool) notifying him of the visit.|
|11.||James’ salesperson contacts Bob to see if he can help and offer some advice. The next day he agrees an Exploratory meeting for James to meet Bob. DING!|
|12.||James is very happy he’s opened a conversation with Bob who could be a great fit to help him grow his business. And Bob’s excited to make his business run more efficiently!|
HubSpot is an all-in-one inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.