Why The Tree Group?

The Tree Group is a business growth agency that helps Automotive and Niche Manufacturing companies in the UK with a desire to grow through lead generation, customer acquisition, and client engagement.

HubSpot certified partner badge darkWe combine 35 years of Motorsport and Automotive experience with an Inbound approach to sales and marketing and, as a HubSpot Certified Partner, the HubSpot Growth Stack to give you a competitive advantage.

We’re actively helping our clients sell in Automotive and Niche Manufacturing, with a specialism in helping our clients sell their products and services to vehicle manufacturers, parts distributors and retailers, and consumers.

We’ve built up a contacts database of over 10,000 decision makers in Automotive, Motorsport, Niche Manufacturing and Defence, and we’ve helped our clients generate business with new and existing customers.


Our approach is about

  1. Attracting your Ideal customers through content that is relevant and helpful
  2. Selling by helping your Ideal customers and putting their needs first
  3. Delivering an exceptional customer experience after the point of sale
  4. And doing all of this with a CRM, and sales and marketing system that makes it easier to grow


We don’t mess around

We get your sales team setup and selling within 1 month using our HubSpot CRM implementation service. We know this works because we’re already actively working with Automotive and Niche Manufacturing companies.

Then we launch your first marketing campaign within 90 days. After that, it’s about taking an agile approach to review, recommend, and improve every month.


Our bottom line

We want to work with people and companies who we can help in new and unique ways, who are open to change, and want to learn things they didn’t know. Let's also be really honest; retaining clients is far more profitable than losing them. We consider that Value = Retention. Everything we do is about strategy, tactics, and proof of results.


What do we do that’s different to other ‘agencies’?

We are specialists in Motorsport, Automotive and Niche Manufacturing, so we know the market. We have a web of contacts you need to develop your business in: Race, Rally, F1, WRC, WEC, Formula E ...

Book a 15 minute exploratory call with Steve to find out how we can help your business.


Who’s in The Tree Group

Steve Smith Pic

Steve Smith

Sales Director

p: +44 (0) 1926 942 029

m: +44 (0) 7780 270 425

e: sas@thetreegroup.co.uk

I help purchasers and engineers in both Automotive, Motorsport, and Defence to source 3D Metal Printing, Metal additive manufacturing, Rapid prototyping, Engine management systems as well and onboard vehicle Fire Suppression Systems for Automotive, Motorsport and Defence applications.

I work directly in the sales offices of; ADDITIVA Lab, DLM Motorsports Ltd, and Lifeline Fire & Safety Systems.

You will deal directly with each of the companies, I purely source new business development with both manufacturers and dealers on a global scale.

30+ years’ experience within the Motorsport industry, dealing with a spectrum of B to C and B to B customers.

A highly motivated and dynamic individual who thrives in a high-pressure environment with an ability to adapt to changing markets where success is only measured by results.

Steve relishes new challenges in difficult markets where freedom is given to autonomously build and maintain a fruitful and rewarding client base.


  • JRM Group, senior sales manager

  • Prodrive, Mini RRC/WRC sales, business development manager

  • Prodrive, Subaru motorsport, car sales manager

  • SAS Motorsport, race and rally spares and support, director

  • BM Motorsport, AP Racing, Recaro, Goodridge etc, manager

  • Prodrive, Subaru GPA/GPN sales, account manager

  • BMW motorsport BTCC and ERC on event support



Inbound Sales Certified
Laura Hayward

Laura Hayward

Client Engagement

p: +44 (0) 1926 942 030

e: lmh@thetreegroup.co.uk

Laura handles Inbound Leads, Inbound Companies, Passive Buyers and LinkedIn Profile Optimisation

My responsibility from day one is to know and engage with your ideal buyer. I'm monitoring when they download content from our partner's websites. I engage every new lead that look perfect for our partners.

I also monitor companies that visit our partner's websites and, if they fit the Ideal Customer Profile, research online to find the right people to contact.

I research each new lead and update their record in the CRM with their details, social media profiles, and company information.

I plan multi-stage sales campaigns that run across email, social media, phone, and face to face.

I create email templates that are customised to send to each lead based on the information found during research.

I create and send sales sequences to streamline and automate the sales process such as; sending a series of reminders to the sales person so they remember to regularly engage and also to send a series of customised emails to help start a conversation with each new lead.

I'll optimise your LinkedIn profile to ensure you maximise your presence and 'search appeal'.

I'll search for buyers you haven't got time to look for that fit your Ideal Customer Profile.

I'm honest and ruthless in my lead generation activities - I will work with every partner to ensure we are constantly evolving our searches and processes to ensure we are in alignment with our partner ICPs.



  • Inbound Sales Certified
  • Hubspot Sales Certified
  • Inbound Certified

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