Book a free Zoom consultation call with Steve to find out how we can help your business grow


Why The Tree Group?

The Tree Group is a business growth agency that helps Automotive and Niche Manufacturing companies in the UK with a desire to grow through lead generation, customer acquisition, and client engagement.

HubSpot certified partner badge darkWe combine 35 years of Motorsport and Automotive experience with an Inbound approach to sales and marketing and, as a HubSpot Certified Partner, the HubSpot Growth Stack to give you a competitive advantage.

We’re actively helping our clients sell in Automotive and Niche Manufacturing, with a specialism in helping our clients sell their products and services to vehicle manufacturers, parts distributors and retailers, and consumers.

We’ve built up a contacts database of over 10,000 decision makers in Automotive, Motorsport, Niche Manufacturing and Defence, and we’ve helped our clients generate business with new and existing customers.


Screenshot 2020-10-15 at 10.19.17


Our approach is about

  1. Attracting your Ideal customers through content that is relevant and helpful
  2. Selling by helping your Ideal customers and putting their needs first
  3. Delivering an exceptional customer experience after the point of sale
  4. And doing all of this with a CRM, and sales and marketing system that makes it easier to grow


We don’t mess around

We get your sales team setup and selling within 1 month using our HubSpot CRM implementation service. We know this works because we’re already actively working with Automotive and Niche Manufacturing companies.

Then we launch your first marketing campaign within 90 days. After that, it’s about taking an agile approach to review, recommend, and improve every month.


Our bottom line

We want to work with people and companies who we can help in new and unique ways, who are open to change, and want to learn things they didn’t know. Let's also be really honest; retaining clients is far more profitable than losing them. We consider that Value = Retention. Everything we do is about strategy, tactics, and proof of results.


Why are we different to other agencies?

We are specialists in Motorsport, Automotive and Niche Manufacturing and know the market extensively. We have a web of contacts you need to develop your business in: Race, Rally, F1, WRC, WEC, Formula E ...

Book a free Zoom consultation call with Steve to find out how we can help your business.


Who are The Tree Group?

Steve Smith Pic

Steve Smith

Sales Director

p: +44 (0) 1926 942 029

m: +44 (0) 7780 270 425


I help purchasers and engineers in both Automotive, Motorsport, and Defence to source 3D Metal Printing, Metal additive manufacturing, Rapid prototyping, Engine management systems as well and onboard vehicle Fire Suppression Systems for Automotive, Motorsport and Defence applications.

I work directly in the sales offices of; ADDITIVA Lab, DLM Motorsports Ltd, and Lifeline Fire & Safety Systems.

You will deal directly with each of the companies, I purely source new business development with both manufacturers and dealers on a global scale.

30+ years’ experience within the Motorsport industry, dealing with a spectrum of B to C and B to B customers.

A highly motivated and dynamic individual who thrives in a high-pressure environment with an ability to adapt to changing markets where success is only measured by results.

Steve relishes new challenges in difficult markets where freedom is given to autonomously build and maintain a fruitful and rewarding client base.


  • JRM Group, senior sales manager

  • Prodrive, Mini RRC/WRC sales, business development manager

  • Prodrive, Subaru motorsport, car sales manager

  • SAS Motorsport, race and rally spares and support, director

  • BM Motorsport, AP Racing, Recaro, Goodridge etc, manager

  • Prodrive, Subaru GPA/GPN sales, account manager

  • BMW motorsport BTCC and ERC on event support



Screenshot 2020-04-22 at 11.14.05       Screenshot 2020-05-04 at 09.49.47

Inbound Sales Certified

5 new dealers in Peru, Spain, Portugal, and the UK. Read our case study for DTAfast...