Most companies have a website, do some marketing, and have sales activity. BUT, these are usually seen as completely separate. A Business development person might say ‘I have nothing to do with the website’. WHY? The only reason to have a website should be to generate leads and sales. It’s no longer about spending some money on things you ‘think’ you need. It’s about seeing sales, marketing, website, trade shows, contacts lists etc etc etc as one thing. It’s about seeing all of this together to track revenue from each piece of activity to achieve your goals. This is why we’re a Business Growth Agency.
The Tree Group is a business growth agency that helps Automotive companies in the UK with at least 10 people and a desire to grow by 15% in the next 18 months through lead generation, customer acquisition, and client engagement.
We combine 50 years of Automotive experience with an Inbound approach to sales and marketing and, as a HubSpot Certified Partner, the HubSpot Growth Stack to give you a competitive advantage and so you know the ROI from all sales and marketing activity. We strive for targets, measure results, and help you continuously improve over time.
We’re actively helping our clients sell in Automotive, with a specialism in helping our clients sell their products and services to vehicle manufacturers, parts distributors and retailers, and consumers. We’ve built up a contacts database of over 10,000 decision makers in Automotive, Motorsport, and Defence, and we’ve helped our clients generate 133 net new customers.
We get your sales team setup and selling within 1 month using our HubSpot CRM implementation service. We know this works because we’re already actively working with Automotive companies. Then we launch your first marketing campaign within 90 days. After that, it’s about taking an agile approach to review, recommend, and improve every month.
Before we start working together, we get a sense of you. We want to work with good people and companies who we can help in new and unique ways, who are open to change, and want to learn things they didn’t know. Let's also be really honest; retaining clients is far more profitable than losing them. We consider that Value = Retention. And the benefit to you, and the difference between our Business Growth approach and companies that only provide sales or marketing or content or websites is; Everything we do is about strategy, tactics, and proof of results.
Well, first, we are specialists in Automotive so we know the market. We see your sales, marketing, and website as one thing and that’s how we can focus on generating awareness with your Ideal customers, attracting them to your website, converting website traffic into leads, nurturing those leads to give them reason why you over your competitors so they’re ready for your sales team, then helping your sales team win and retain new customers.
This is how we compare our approach to regular agencies:
p: +44 (0) 1926 942 029
m: +44 (0) 7780 270 425
I help purchasers and engineers in both Automotive, Motorsport, and Defence to source 3D Metal Printing, Metal additive manufacturing, Rapid prototyping, Engine management systems as well and onboard vehicle Fire Suppression Systems for Automotive, Motorsport and Defence applications.
I work directly in the sales offices of; ADDITIVA Lab, DLM Motorsports Ltd, DTAfast, and Lifeline Fire & Safety Systems.
You will deal directly with each of the companies, I purely source new business development with both manufacturers and dealers on a global scale.
30+ years’ experience within the Motorsport industry, dealing with a spectrum of B to C and B to B customers.
A highly motivated and dynamic individual who thrives in a high-pressure environment with an ability to adapt to changing markets where success is only measured by results.
Steve relishes new challenges in difficult markets where freedom is given to autonomously build and maintain a fruitful and rewarding client base.
JRM Group, senior sales manager
Prodrive, Mini RRC/WRC sales, business development manager
Prodrive, Subaru motorsport, car sales manager
SAS Motorsport, race and rally spares and support, director
BM Motorsport, AP Racing, Recaro, Goodridge etc, manager
Prodrive, Subaru GPA/GPN sales, account manager
BMW motorsport BTCC and ERC on event support
p: +44 (0) 1926 942 030
Laura handles Inbound Leads, Inbound Companies, Passive Buyers and LinkedIn Profile Optimisation
My responsibility from day one is to know and engage with your ideal buyer. I'm monitoring when they download content from our partner's websites. I engage every new lead that look perfect for our partners.
I also monitor companies that visit our partner's websites and, if they fit the Ideal Customer Profile, research online to find the right people to contact.
I research each new lead and update their record in the CRM with their details, social media profiles, and company information.
I plan multi-stage sales campaigns that run across email, social media, phone, and face to face.
I create email templates that are customised to send to each lead based on the information found during research.
I create and send sales sequences to streamline and automate the sales process such as; sending a series of reminders to the sales person so they remember to regularly engage and also to send a series of customised emails to help start a conversation with each new lead.
I'll optimise your LinkedIn profile to ensure you maximise your presence and 'search appeal'.
I'll search for buyers you haven't got time to look for that fit your Ideal Customer Profile.
I'm honest and ruthless in my lead generation activities - I will work with every partner to ensure we are constantly evolving our searches and processes to ensure we are in alignment with our partner ICPs.