Case Study: How we helped BTB Exhausts with lead generation and sales

Who are BTB Exhausts?

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Why do companies bother with newsletters anymore?

It’s so old school, right? There are so many other channels to communicate with your customers with that deliver immediate feedback - tweets, blogs, posts, etc.

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Say Hello to Emily

We have a new member of the team so here's an email to welcome Emily to The Tree Group. Join the #SalesSuperleague. Over to Emily...

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[careers] Becoming a Marketing assistant at The Tree Group

Our Business Growth Agency is built on the foundation of long-term relationships, trust, honesty, hard work, and enjoyment. That is the approach we apply to how we work with our partners, suppliers, contacts, and members of our team.

We use HubSpot as our central sales, marketing, and website platform because we take an inbound approach to marketing to match the way people buy today. To work with us you need to be metrics driven, curious about new ways of working, all about attention to detail, and always want to find ways to improve individually and as a team.

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[careers] Becoming a Business Development Representative at The Tree Group

We take an inbound approach to sales to match the way people buy today. We're not a hard sell agency. We prioritise quality over quantity. We focus on companies that match an Ideal customer profile then follow a proven sales process that starts with a Connect call to new leads, qualify suitable leads at the Explore stage and progress only the best fit leads to Meetings, Present, and Close. As a salesperson for The Tree Group, you’re all about finding the right leads and helping them with their challenges and goals. You’re applying a modern approach to a traditional industry, Automotive.

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Chapter 2 of The Tree Group

Today is my first 'official' day in our new office. Great location at 40 High Street, Pershore. Why did we move? Well, at the end of 2016 we decided to employ three new people, move into a converted railway arch in Leamington Spa, and grow to 10 partners on our full service Business Growth subscription as well as additional clients on ad hoc sales, marketing, and website projects. Last year didn't really turn out how we planned and we were sprinting before we could walk so we decided to take a step back at the end of last year and tweak what wasn't working.

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4 Sales and Marketing rules that the best Automotive and Motorsport businesses follow

The best businesses are following simple practices that make them the best, are you? Don’t let opportunities slip through the cracks...

Here’s our video with all the steps needed to align sales and marketing with tips on how the most successful companies do it (you can also download the slides here):

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I just deleted 3,000 automotive sales contacts… And it felt great!!!

As a sales agency, we’re one year and one month old and I’m on a mission of quality over quantity. The first step was a big cleanse of our CRM. It took two days but I’ve removed 3,000 contacts. Why?

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How to Track Every Sales Attempt - Part 12 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how you can use Hubspot's Templates, Sequences and CRM to track every sales attempt.

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How to Respond Quickly to Leads to Win New Customers - Part 11 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how you can use Hubspot's features to give you live notifications when contacts visit your website, open emails, click links, and view documents

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How to Easily Find and Use Sales Content - Part 10 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how knowing the right documents to send at the right time will help generate sales... Join us next week for part ten on Responding Quickly to Leads.

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How to Easily Monitor, Track, and Improve Your Sales - Part 9 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you to analyse, follow and improve your sales activity, with live statistics. Join us next week for part nine on how to easily Find and Use Sales Content...

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How to Make it Easy to Book Meetings with Your Prospects and Customers - Part 8 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot Meetings App. This is a link that you can send in your emails and show on your website to make it really easy for people to book meetings with you. Join us next week for part eight on how to Monitor, Track, and Improve Sales Activity...

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How to Engage Prospects on Your Website - Part 7 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you make contact with visitors to your website enabling you to start conversations much earlier in the buyer's

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How to Automate your follow up emails and reminders to call - Part 6 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you to stop wasting time on processes that could be automated. Join us next week for part six on Engaging Prospects

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How to Tailor Your Sales Emails - Part 5 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you to stop wasting time writing the same things and instead, template your common emails and spend more time crafting emails for each person. Join us next week for part six on Automating  your sales prospecting.

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How to Know What Companies Visit Your Website - Part 4 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help to prioritise what companies you approach, already knowing what they’re researching. Join us next week for part five on Tailoring Your Sales Emails.

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How to do 6 Weeks of Sales Activity in Just Five Minutes

Welcome to the next post in our series designed specifically for small to medium sized automotive and motorsport companies. This series is all about practical ideas of how to improve sales either by being better at selling or by being more productive by saving time on repetitive tasks.

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How to Prioritise Active Buyers - Part 3 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at a great Hubspot feature that shows you how to prioritise your time. Join us next week for part three on Knowing What Companies

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How to Use PDFs to Generate Leads from Your Website - Part 2 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that uses PDFs to generate leads, capture emails and know who has viewed  your content. Join us next week for part two on Prioritising Active Buyers.

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