---
title: Business Growth, Sales, Marketing, and Websites for Automotive | James Walters
description: James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months.
---

[![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)

 

## BUSINESS GROWTH, SALES, MARKETING, AND WEBSITES FOR AUTOMOTIVE

## James Walters

![Picture of ](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8)

James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months.

Find me on:

<https://uk.linkedin.com/in/jamesrobertwalters> <https://twitter.com/james_r_walters>

### Recent Posts

## [[interview] Passive Buyers, What Are They, How Do They Help Sales, Where Do You Get Them](https://www.thetreegroup.co.uk/news/interview-passive-buyers-what-are-they-how-do-they-help-sales-where-do-you-get-them)

 16 May 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[interview] Passive Buyers, What Are They, How Do They Help Sales, Where Do You Get Them](https://www.thetreegroup.co.uk/hubfs/Podcast%20by%20The%20Tree%20Group.png) ](https://www.thetreegroup.co.uk/news/interview-passive-buyers-what-are-they-how-do-they-help-sales-where-do-you-get-them)

James Walters interviews Laura Hayward about Passive Buyers. This is part of our series on [How Automotive Companies can Survive the Future](https://www.thetreegroup.co.uk/offers/surviving)... Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/interview-passive-buyers-what-are-they-how-do-they-help-sales-where-do-you-get-them)

## [[interview] How And Why You Should Re - Engage With Existing Contacts](https://www.thetreegroup.co.uk/news/interview-how-and-why-you-should-re-engage-with-existing-contacts)

 14 May 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[interview] How And Why You Should Re - Engage With Existing Contacts](https://www.thetreegroup.co.uk/hubfs/Podcast%20by%20The%20Tree%20Group.png) ](https://www.thetreegroup.co.uk/news/interview-how-and-why-you-should-re-engage-with-existing-contacts)

James Walters interviews Laura Hayward on how and why you should re-engage with existing contacts. This is part of our series on [How Automotive Companies can Survive the Future](https://www.thetreegroup.co.uk/offers/surviving)... Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/interview-how-and-why-you-should-re-engage-with-existing-contacts)

## [[interview] Good Fit Lead, Monitoring Engagement, When To Stop Prospecting](https://www.thetreegroup.co.uk/news/interview-good-fit-lead-monitoring-engagement-when-to-stop-prospecting)

 9 May 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[interview] Good Fit Lead, Monitoring Engagement, When To Stop Prospecting](https://www.thetreegroup.co.uk/hubfs/Podcast%20by%20The%20Tree%20Group.png) ](https://www.thetreegroup.co.uk/news/interview-good-fit-lead-monitoring-engagement-when-to-stop-prospecting)

Commercial Director, James Walters, interviews Laura Hayward about Good Fit Leads, Monitoring Engagement and When To Stop Prospecting, which is part of our series on [How Automotive Companies can Survive the Future](https://www.thetreegroup.co.uk/offers/surviving). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/interview-good-fit-lead-monitoring-engagement-when-to-stop-prospecting)

## [Which Social Media Platforms are Right for Your Business?](https://www.thetreegroup.co.uk/news/which-social-media-platforms-are-right-for-your-business)

 7 May 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![Which Social Media Platforms are Right for Your Business?](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/UVA%20social%20research%20report/Screen%20Shot%202018-11-27%20at%209.40.41%20AM.png?width=600&name=Screen%20Shot%202018-11-27%20at%209.40.41%20AM.png) ](https://www.thetreegroup.co.uk/news/which-social-media-platforms-are-right-for-your-business)

We often talk to Automotive companies who are baffled by Social Media. On that topic, let's talk about which Social Media Platforms are best for your business, which is part of our series on [How to Monitor Social Media in 10 Minutes a Day](https://www.thetreegroup.co.uk/offers/how-to-monitor-social-media-in-10-minutes-a-day)... Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/which-social-media-platforms-are-right-for-your-business)

## [Why it's Impossible to Measure Customer Satisfaction Globally](https://www.thetreegroup.co.uk/news/why-its-impossible-to-measure-customer-satisfaction-globally)

 30 Apr 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![Why it's Impossible to Measure Customer Satisfaction Globally](https://lh5.googleusercontent.com/x_LByYoix15d5vHDnf3KyKQlMKvGW5w7-82uxQjhHqRdIl4kZQJmZyNTVOYb15FthvSa4yvcAcTTQnXaJrcGWUolAV5e_5QF6YwhCCbYHUnqmb-kvHXowpv_MkcAwyaYb7VFsLQn) ](https://www.thetreegroup.co.uk/news/why-its-impossible-to-measure-customer-satisfaction-globally)

It’s surprisingly difficult to measure global customer satisfaction. Even when using a scoring system, cultural differences can lead to very confusing results. Read on to find out why. Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/why-its-impossible-to-measure-customer-satisfaction-globally)

## [[research] Prioritise Your Customers Growth and Happiness](https://www.thetreegroup.co.uk/news/research-prioritise-your-customers-growth-and-happiness)

 9 Apr 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Prioritise Your Customers Growth and Happiness](https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Customer%20success/efficient.png?width=1000&name=efficient.png) ](https://www.thetreegroup.co.uk/news/research-prioritise-your-customers-growth-and-happiness)

In this part of the series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving), we look at HubSpot's research into prioritising your customers and growing your business. Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-prioritise-your-customers-growth-and-happiness)

## [[research] Don't let Using Tools Slow you Down](https://www.thetreegroup.co.uk/news/research-dont-let-using-tools-slow-you-down)

 4 Apr 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Don't let Using Tools Slow you Down](https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/reports/Tools%20report/Tools-report-graphics6.png?width=696&name=Tools-report-graphics6.png) ](https://www.thetreegroup.co.uk/news/research-dont-let-using-tools-slow-you-down)

We often talk to Automotive companies who are wasting time managing multiple tools. HubSpot have conducted some research into this so that all of HubSpot's tools seamlessly integrate together saving you time and energy. This is part of our series on [How Automotive Companies Can Survive The Future...](https://www.thetreegroup.co.uk/offers/surviving) Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-dont-let-using-tools-slow-you-down)

## [[research] Current Research into Video Content Preferences](https://www.thetreegroup.co.uk/news/research-current-research-into-video-content-preferences)

 2 Apr 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Current Research into Video Content Preferences](https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Content%20trends%20refresh%202017/Content%20trends%201%20report-06.png?width=696&name=Content%20trends%201%20report-06.png) ](https://www.thetreegroup.co.uk/news/research-current-research-into-video-content-preferences)

Globally, consumers are starting to prefer video content over more traditional approaches. They are also increasingly using Google and Social Media, with younger consumers massively preferring these avenues over any other. Below is a summary of HubSpot's research showing these trends. This is part of our series, [Free Checklist: How to Run an Inbound Marketing Campaign](https://www.thetreegroup.co.uk/news/get-your-free-inbound-and-digital-marketing-campaign-checklist). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-current-research-into-video-content-preferences)

## [[research] Sales Training Trends - Salespeople Need Structure and Support](https://www.thetreegroup.co.uk/news/research-sales-training-trends-salespeople-need-structure-and-support)

 26 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Sales Training Trends - Salespeople Need Structure and Support](https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Sales%20report%20Q1%202017/sales-intention-1.png?width=1000&name=sales-intention-1.png) ](https://www.thetreegroup.co.uk/news/research-sales-training-trends-salespeople-need-structure-and-support)

This research suggests that not only do businesses need to actively encourage their salespeople to learn and improve, they also need to make sure they are supported by their peers and managers. This is part of our series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-sales-training-trends-salespeople-need-structure-and-support)

## [Is Artificial Intelligence Really a Thing of the Future?](https://www.thetreegroup.co.uk/news/is-artificial-intelligence-really-a-thing-of-the-future)

 21 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![Is Artificial Intelligence Really a Thing of the Future?](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/AI%20data%20report/AI_report-charts7.png?noresize&width=697&height=268&name=AI_report-charts7.png) ](https://www.thetreegroup.co.uk/news/is-artificial-intelligence-really-a-thing-of-the-future)

In this series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving) I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. This time I’m going to look at how we use Artificial Intelligence without even realising it! Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/is-artificial-intelligence-really-a-thing-of-the-future)

## [HubSpot's Inbound Mastery Bootcamp](https://www.thetreegroup.co.uk/news/hubspots-inbound-mastery-bootcamp)

 19 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![HubSpot's Inbound Mastery Bootcamp](https://www.thetreegroup.co.uk/hubfs/inbound-methodology.png) ](https://www.thetreegroup.co.uk/news/hubspots-inbound-mastery-bootcamp)

In this series on [How Automotive companies can use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients grow. HubSpot is currently offering a FREE Inbound Mastery Bootcamp. Read below to see what you can learn and whether you are eligible. Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/hubspots-inbound-mastery-bootcamp)

## [[research] The Key Technologies used by Marketers](https://www.thetreegroup.co.uk/news/research-the-key-technologies-used-by-marketers)

 14 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] The Key Technologies used by Marketers](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Datanyze%20post/New/page7-550301-edited.png?width=967&name=page7-550301-edited.png) ](https://www.thetreegroup.co.uk/news/research-the-key-technologies-used-by-marketers)

In this series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving) I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. Here is some research done by HubSpot to show what are the most popular tools you can have running on your website. Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-the-key-technologies-used-by-marketers)

## [[research] Increase your Website Traffic with Featured Clips](https://www.thetreegroup.co.uk/news/research-increase-your-website-traffic-with-featured-clips)

 12 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Increase your Website Traffic with Featured Clips](https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202018-10-17%2014.10.03.png?width=600&name=Screenshot%202018-10-17%2014.10.03.png) ](https://www.thetreegroup.co.uk/news/research-increase-your-website-traffic-with-featured-clips)

Be prepared for the future and start learning how to win featured video clips, which is part of our series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-increase-your-website-traffic-with-featured-clips)

## [[interview] How a Hewland Technical Sales Engineer Uses HubSpot](https://www.thetreegroup.co.uk/news/interview-how-a-hewland-technical-sales-engineer-uses-hubspot)

 7 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[interview] How a Hewland Technical Sales Engineer Uses HubSpot](https://www.thetreegroup.co.uk/hubfs/Stock%20images/It%20Starts%20With%20You!%20written%20on%20the%20road-1.jpeg) ](https://www.thetreegroup.co.uk/news/interview-how-a-hewland-technical-sales-engineer-uses-hubspot)

James Walters interviews Alex Trup, Technical Sales Engineer at Hewland, about how Hewland uses HubSpot for their sales activity, which is part of our series on [How Automotive companies can use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/interview-how-a-hewland-technical-sales-engineer-uses-hubspot)

## [Does your Website win Featured Snippets in Google?](https://www.thetreegroup.co.uk/news/does-your-website-win-featured-snippets-in-google)

 5 Mar 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![Does your Website win Featured Snippets in Google?](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Featured%20Snippet%20Report/crm_software_serp.png?width=557&name=crm_software_serp.png) ](https://www.thetreegroup.co.uk/news/does-your-website-win-featured-snippets-in-google)

As an Automotive company, have you noticed that traffic to your website is dropping? This could be due to Google's Featured Snippet. Learn how to optimise your content to win featured snippets here. Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/does-your-website-win-featured-snippets-in-google)

## [[research] Content Trends by Age](https://www.thetreegroup.co.uk/news/research-content-trends-by-age)

 28 Feb 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Content Trends by Age](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Consumer%20Geography%20report/consumergeoArtboard%2028.png?width=715&name=consumergeoArtboard%2028.png) ](https://www.thetreegroup.co.uk/news/research-content-trends-by-age)

You need to know the age of your buyers in order to market to them in the best way. But don't forget the video loving millennials will soon be moving into the top buyer hotspot. Make sure you're ready! Learn about content trends by age, which is part of our series: [Free Checklist: How to Run an Inbound Marketing Campaign](https://www.thetreegroup.co.uk/offers/how-to-run-an-inbound-marketing-campaign). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-content-trends-by-age)

## [Increase your Sales from SEO by Using Topic Clusters](https://www.thetreegroup.co.uk/news/increase-your-sales-from-seo-by-using-topic-clusters)

 26 Feb 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![Increase your Sales from SEO by Using Topic Clusters](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/Topic%20cluster%20report/New%20structure.png?width=696&name=New%20structure.png) ](https://www.thetreegroup.co.uk/news/increase-your-sales-from-seo-by-using-topic-clusters)

We often talk to Automotive business owners who want to improve their search engine ranking. On that topic, let's talk about the topic cluster model and how it can help you boost your ranking, which is part of our series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving)... Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/increase-your-sales-from-seo-by-using-topic-clusters)

## [[interview] How Hewland uses HubSpot for Business Development](https://www.thetreegroup.co.uk/news/interview-how-hewland-uses-hubspot-for-business-development)

 21 Feb 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[interview] How Hewland uses HubSpot for Business Development](https://www.thetreegroup.co.uk/hubfs/Stock%20images/It%20Starts%20With%20You!%20written%20on%20the%20road-1.jpeg) ](https://www.thetreegroup.co.uk/news/interview-how-hewland-uses-hubspot-for-business-development)

James Walters interviews Andy Morley, Business Development Director at Hewland, about how [Hewland uses HubSpot](https://www.thetreegroup.co.uk/services/technology/crm-implementation) for their sales activity, which is part of our series on [How Automotive companies can use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot). Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/interview-how-hewland-uses-hubspot-for-business-development)

## [[research] Do You Have The Power To Change Trust In Your Business?](https://www.thetreegroup.co.uk/news/research-do-you-have-the-power-to-change-trust-in-your-business)

 19 Feb 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![[research] Do You Have The Power To Change Trust In Your Business?](https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/CHARTS/GDPR%20charts/Artboard%2012.png?width=696&name=Artboard%2012.png) ](https://www.thetreegroup.co.uk/news/research-do-you-have-the-power-to-change-trust-in-your-business)

In this series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving) I look at [how Automotive Companies can future proof their businesses](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) to ensure continued growth. This time I'm going to walk you through some HubSpot research focusing on how buyers feel about online security. Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/research-do-you-have-the-power-to-change-trust-in-your-business)

## [The Inbound Service Framework is the Latest Sales Trend for Automotive](https://www.thetreegroup.co.uk/news/the-inbound-service-framework-is-the-latest-sales-trend-for-automotive)

 14 Feb 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters)

[![The Inbound Service Framework is the Latest Sales Trend for Automotive](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/services-framework.png?width=600&name=services-framework.png) ](https://www.thetreegroup.co.uk/news/the-inbound-service-framework-is-the-latest-sales-trend-for-automotive)

In part 4 of our series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving) we looked at [how to give your customers the best possible experience](https://www.thetreegroup.co.uk/news/tag/surviving-the-future). Here's part 5, describing the latest sales trend of turning customers into promoters… Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague).

[Read More >>>](https://www.thetreegroup.co.uk/news/the-inbound-service-framework-is-the-latest-sales-trend-for-automotive)

[Older Posts >](https://www.thetreegroup.co.uk/news/author/james-walters/page/2)

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##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package)

18 Nov 2020

[![Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-07-01%20at%2008.59.57.png) ](https://www.thetreegroup.co.uk/news/the-other-side-0-0)

##### [Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/news/the-other-side-0-0)

1 Jul 2020

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