We often talk to Managing Directors and Marketers in Automotive who are unsure how to get started with Inbound Marketing. On that topic, lets give you a digital marketing campaign checklist, which is part of our series on How to Run an Inbound Marketing Campaign... Join the #SalesSuperleague.
Our world is changing with incredible speed, when this is taken into consideration it becomes clear inbound marketing becomes a harder task to properly accomplish with each technological, social or any other change. Many businesses struggle to cope with these changes and their marketing lacks innovation because of it, staying the same over years, while customers change. There is certain frustration among business owners, caused by those changes, they fail to take them into consideration, wondering why is their business failing when they accomplished all the necessary preparations, but on most occasions, that's not the case. That's why we made a completely free Inbound Marketing checklist, for you to follow step by step!
Here’s what you get in the free checklist
Perfect Step-by-Step Instructions - Easy to Follow!
The free marketing campaign planning checklist we compiled includes detailed information about each step while keeping its overall structure simple so the documents do not seem overwhelming. Our approach is direct and easy to follow, explaining what needs to be done and how you can do it.
Tick the Boxes - Accomplish the Tasks!
Each of the eleven tasks for you to complete have special sections which allow you to see which tasks are "in progress" and when they are "done", so you can easily keep an eye on the progress you are making. This part might seem minor, but it's actually very important as it gives you the necessary morale boost once you see something is accomplished and ticked as done. In addition to this, there is also a "due" section so you can set a date when the tasks need to be done.
Marketing Strategies are Evolving - Evolve with them!
There are many hidden reasons why your marketing, and with it your sales, might be suffering, but don't worry, that's why this checklist is here to help you out, guiding you through many different aspects of the marketing campaign, including:
- Identifying your campaign audience.
- Set your goals and benchmarks.
- Create your offer(s) and landing pages.
- Plan and build your automation and nurturing flows.
- Write a blog post.
- Share it on social media.
- Add in long tail keywords.
- Consider paid search and other channels.
- Track your URLs.
- Report on Your Results.
- About Us page.
Studies have shown that people are using old-school methods, including marketing and sales tactics. These studies also reveal that change is necessary:
- 1.62% cold call conversion rate!
- 200 Million numbers on the Do Not Call List
- 44% of direct mail is never opened
- 86% of people skip TV commercials
Take everything here into your consideration, do not wait for the eventual decline, learn and evolve.
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You can find previous posts in our series on business growth on our blog, at iTunes and Soundcloud, or on YouTube.
About The Tree Group
The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?