--- title: Win or Bin? How to stop your emails going straight to trash description: Lead generation, social selling, business growth, automotive, motorsport sales, Tree Group image: https://www.thetreegroup.co.uk/hubfs/pau-casals-1Gvog1VdtDA-unsplash.jpg --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [Tree Group](https://www.thetreegroup.co.uk/news/tag/tree-group) [Lead Generation](https://www.thetreegroup.co.uk/news/tag/lead-generation) [Social Selling](https://www.thetreegroup.co.uk/news/tag/social-selling) [Business growth](https://www.thetreegroup.co.uk/news/tag/business-growth) [How to Run an Inbound Marketing Campaign](https://www.thetreegroup.co.uk/news/tag/how-to-run-an-inbound-marketing-campaign) [Sales Has Changed](https://www.thetreegroup.co.uk/news/tag/sales-has-changed) # Win or Bin? How to stop your emails going straight to trash 25 Sep 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) - [Tweet](https://twitter.com/share) Here at the Tree Group we don't adopt an outbound, scatter-gun approach to sales. We simply don't spam strangers with emails that offer nothing to them. We use an inbound approach - know your ideal buyer, target them with the right content at the right time and build a relationship with that buyer. So when they reach a stage in their buying journey where they are ready to buy, you are top of their list. It sounds easy, doesn't it? I always put myself in the position of a potential buyer when I am designing an email campaign with these questions. Would I open it? Do I trust it? Do I know this person or brand? Why would I open it? What is it offering me? Why should I spend my time reading it? And the list goes on. If you are anything like me, I scroll through my emails first thing. You have a few nanoseconds to impress me or you are going straight to my deleted items. If you've really hounded me with the same old content I might even complain about you to my ISP.   **Get Personal** I want to think that a brand knows me. Knows what I like and don't like. Knows not to email me at the busiest time of my day. Knows why I might engage with them. Knows what rings my bell.  I really like this article on personalising emails because it highlights how to start creating a relationship with your buyer via email.: [https://blog.hubspot.com/customers/personalize-emails-with-smart-content](https://blog.hubspot.com/customers/personalize-emails-with-smart-content)   **Why work with the Tree Group?** Here at the Tree Group, we know our automotive and motorsport customers inside out. We research on behalf of our clients their ideal buyers. We have a unique web of contacts based on years of working in these industries to connect and engage with those buyers.  Here at the Tree Group we use HubSpot to identify our biggest leads, focus on how we can communicate with them and understand the best way to transform them into a customer. [**Book an exploratory call with Steve**](https://app.hubspot.com/meetings/sas) who can discuss how we can help you to grow your business potential. About the author ![Picture of Laura Hayward](https://www.thetreegroup.co.uk/hubfs/Laura%20Hayward%20Client%20Engagement%20Manager%20Tree%20Group%20Outsourced%20Sales%20for%20Motorsport%20and%20Engineering.jpg) Laura handles our Inbound Leads and Inbound Companies. Monitoring when people download content from our website and our partners websites, we see this as a new lead. Monitoring what companies visit our website and our partners websites and, if they fit the Ideal Buyer profile, researching online to find the right people to contact. 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