Laura Hayward

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Laura handles our Inbound Leads and Inbound Companies. Monitoring when people download content from our website and our partners websites, we see this as a new lead. Monitoring what companies visit our website and our partners websites and, if they fit the Ideal Buyer profile, researching online to find the right people to contact.
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Recent Posts

Case Study: How we helped BTB Exhausts with lead generation and sales

Who are BTB Exhausts?

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Why do companies bother with newsletters anymore?

It’s so old school, right? There are so many other channels to communicate with your customers with that deliver immediate feedback - tweets, blogs, posts, etc.

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Why And How You Should Review Lost Deals

In this series on How Automotive Companies Can Survive The Future. I’ve already looked at using Inbound Companies as a new lead source. This times let’s ask “Do you review lost deals to improve future sales?” Read on to join the #SalesSuperleague.

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Are Inbound Companies Worth Spending Time On

We often speak to Automotive sales teams that want more ways to generate leads. They rely on cold calling and enquiries. One suggestion is to monitor what companies are visiting your website because those leads are active in their buying journey. Here’s how you can benefit from this potentially new lead source called Inbound companies. Read on to join the #SalesSuperleague.

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Why you should NOT approach a potential lead

A lot of sales people, and company owners, think that every lead should be followed-up. That’s ok if the leads are a good fit, but, chasing every lead can waste time and make your sales team inefficient. On that topic, lets talk about when you should NOT follow-up with a lead, which is part of our series on Business Growth...

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