--- title: Business Growth, Sales, Marketing, and Websites for Automotive | Laura Hayward description: Laura handles our Inbound Leads and Inbound Companies. Monitoring when people download content from our website and our partners websites, we see this as a new lead. Monitoring what companies visit our website and our partners websites and, if they fit the Ideal Buyer profile, researching online to find the right people to contact. --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   ## BUSINESS GROWTH, SALES, MARKETING, AND WEBSITES FOR AUTOMOTIVE ## Laura Hayward ![Picture of ](https://www.thetreegroup.co.uk/hubfs/Laura%20Hayward%20Client%20Engagement%20Manager%20Tree%20Group%20Outsourced%20Sales%20for%20Motorsport%20and%20Engineering.jpg) Laura handles our Inbound Leads and Inbound Companies. Monitoring when people download content from our website and our partners websites, we see this as a new lead. Monitoring what companies visit our website and our partners websites and, if they fit the Ideal Buyer profile, researching online to find the right people to contact. Find me on: ### Recent Posts ## [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) **** [Read More >>>](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ## [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) **** [Read More >>>](https://www.thetreegroup.co.uk/news/new-starter-package) ## [Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/news/the-other-side-0-0) 1 Jul 2020 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-07-01%20at%2008.59.57.png) ](https://www.thetreegroup.co.uk/news/the-other-side-0-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/the-other-side-0-0) ## [What is the new normal?](https://www.thetreegroup.co.uk/news/the-other-side-0) 4 May 2020 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![What is the new normal?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-05-04%20at%2011.33.18.png) ](https://www.thetreegroup.co.uk/news/the-other-side-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/the-other-side-0) ## [Now is the perfect time to write content](https://www.thetreegroup.co.uk/news/can-i-use-linkedin-to-generate-leads-0-0-0-0) 25 Mar 2020 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Now is the perfect time to write content](https://www.thetreegroup.co.uk/hubfs/Ipad.jpg) ](https://www.thetreegroup.co.uk/news/can-i-use-linkedin-to-generate-leads-0-0-0-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/can-i-use-linkedin-to-generate-leads-0-0-0-0) ## [Can I use LinkedIn to generate leads?](https://www.thetreegroup.co.uk/news/can-i-use-linkedin-to-generate-leads-0-0-0) 17 Feb 2020 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Can I use LinkedIn to generate leads?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-02-17%20at%2008.07.22.png) ](https://www.thetreegroup.co.uk/news/can-i-use-linkedin-to-generate-leads-0-0-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/can-i-use-linkedin-to-generate-leads-0-0-0) ## [Why you should be telling home truths to your clients](https://www.thetreegroup.co.uk/news/why-you-should-be-telling-home-truths-to-your-clients-0-0-0) 15 Jan 2020 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Why you should be telling home truths to your clients](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-01-09%20at%2011.02.41.png) ](https://www.thetreegroup.co.uk/news/why-you-should-be-telling-home-truths-to-your-clients-0-0-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/why-you-should-be-telling-home-truths-to-your-clients-0-0-0) ## [Do you know your buyer?](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore-0-0) 4 Dec 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Do you know your buyer?](https://www.thetreegroup.co.uk/hubfs/Stock%20images/Men%20shaking%20hands%20against%20college.jpeg) ](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore-0-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore-0-0) ## [Trade Shows: Are They Really Worth It?](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore-0) 21 Oct 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Trade Shows: Are They Really Worth It?](https://www.thetreegroup.co.uk/hubfs/ASI%202019.jpeg) ](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore-0) **** [Read More >>>](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore-0) ## [Win or Bin? How to stop your emails going straight to trash](https://www.thetreegroup.co.uk/news/win-or-bin-how-to-stop-your-emails-going-straight-to-trash) 25 Sep 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Win or Bin? How to stop your emails going straight to trash](https://www.thetreegroup.co.uk/hubfs/pau-casals-1Gvog1VdtDA-unsplash.jpg) ](https://www.thetreegroup.co.uk/news/win-or-bin-how-to-stop-your-emails-going-straight-to-trash) Here at the Tree Group we don't adopt an outbound, scatter-gun approach to sales. We simply don't spam strangers with emails that offer nothing to them. [Read More >>>](https://www.thetreegroup.co.uk/news/win-or-bin-how-to-stop-your-emails-going-straight-to-trash) ## [Case Study: How we helped BTB Exhausts with lead generation and sales](https://www.thetreegroup.co.uk/news/case-study-how-we-helped-btb-exhausts-with-lead-generation-and-sales) 16 Sep 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Case Study: How we helped BTB Exhausts with lead generation and sales](https://www.thetreegroup.co.uk/hubfs/BTB%20Exhausts%20Six%20Month%20Case%20Study%20-%20Blog%20Post.jpg) ](https://www.thetreegroup.co.uk/news/case-study-how-we-helped-btb-exhausts-with-lead-generation-and-sales) **Who are BTB Exhausts?** [Read More >>>](https://www.thetreegroup.co.uk/news/case-study-how-we-helped-btb-exhausts-with-lead-generation-and-sales) ## [Why do companies bother with newsletters anymore?](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore) 2 Sep 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Why do companies bother with newsletters anymore?](https://www.thetreegroup.co.uk/hubfs/success.jpg) ](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore) It’s so old school, right? There are so many other channels to communicate with your customers with that deliver immediate feedback - tweets, blogs, posts, etc. [Read More >>>](https://www.thetreegroup.co.uk/news/why-do-companies-bother-with-newsletters-anymore) ## [Why And How You Should Review Lost Deals](https://www.thetreegroup.co.uk/news/why-and-how-you-should-review-lost-deals) 24 Jan 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Why And How You Should Review Lost Deals](https://www.thetreegroup.co.uk/hubfs/Stock%20images/Business%20man%20looking%20at%20hand%20drawing%20solution%20for%20maze%20solution%20concept.jpeg) ](https://www.thetreegroup.co.uk/news/why-and-how-you-should-review-lost-deals) In this series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving). I’ve already looked at using [Inbound Companies as a new lead source](https://www.thetreegroup.co.uk/news/are-inbound-companies-worth-spending-time-on). This times let’s ask “Do you review lost deals to improve future sales?” Read on to join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague). [Read More >>>](https://www.thetreegroup.co.uk/news/why-and-how-you-should-review-lost-deals) ## [Are Inbound Companies Worth Spending Time On](https://www.thetreegroup.co.uk/news/are-inbound-companies-worth-spending-time-on) 21 Jan 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Are Inbound Companies Worth Spending Time On](https://www.thetreegroup.co.uk/hubfs/Stock%20images/1%20Year%20=%20365%20Opportunities%20written%20on%20desert%20road.jpeg) ](https://www.thetreegroup.co.uk/news/are-inbound-companies-worth-spending-time-on) We often speak to Automotive sales teams that want more ways to generate leads. They rely on cold calling and enquiries. One suggestion is to monitor what companies are visiting your website because those leads are active in their buying journey. Here’s how you can benefit from this potentially new lead source called Inbound companies. Read on to join the [#SalesSuperleague](https://www.google.com/url?q=https://www.google.co.uk/search?site%3D%26source%3Dhp%26q%3D%2523salessuperleague&sa=D&ust=1547126027548000). [Read More >>>](https://www.thetreegroup.co.uk/news/are-inbound-companies-worth-spending-time-on) ## [Why you should NOT approach a potential lead](https://www.thetreegroup.co.uk/news/why-you-should-not-approach-a-potential-lead) 28 Nov 2018 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) [![Why you should NOT approach a potential lead](https://www.thetreegroup.co.uk/hubfs/Stock%20images/Old%20Habits%20-%20New%20Habits%20signpost%20with%20forest%20background.jpeg) ](https://www.thetreegroup.co.uk/news/why-you-should-not-approach-a-potential-lead) A lot of sales people, and company owners, think that every lead should be followed-up. That’s ok if the leads are a good fit, but, chasing every lead can waste time and make your sales team inefficient. On that topic, lets talk about when you should NOT follow-up with a lead, which is part of our [series on Business Growth](https://www.thetreegroup.co.uk/services)... [Read More >>>](https://www.thetreegroup.co.uk/news/why-you-should-not-approach-a-potential-lead) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - 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Company registration number: 09955058    © 2023 by Tree Group Limited ###### Use of Cookies We use cookies to provide the services and features offered on our website, and to improve our user experience Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of our website (including certain third party services and features offered as part of our website) By clicking "I Accept" you agree to such use of cookies, unless you later decide to disable them Please note that if you delete or disable our cookies you may experience interruptions or limited functionality in certain areas of the website. [ Learn more about cookies ](https://www.aboutcookies.org/) [ How to delete cookies ](https://www.aboutcookies.org/how-to-delete-cookies/)