--- title: Do you know your buyer? description: Lead generation, social selling, business growth, automotive, motorsport sales, Tree Group image: https://www.thetreegroup.co.uk/hubfs/Stock%20images/Men%20shaking%20hands%20against%20college.jpeg --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [Tree Group](https://www.thetreegroup.co.uk/news/tag/tree-group) [Lead Generation](https://www.thetreegroup.co.uk/news/tag/lead-generation) [Social Selling](https://www.thetreegroup.co.uk/news/tag/social-selling) [Business growth](https://www.thetreegroup.co.uk/news/tag/business-growth) [Modern Sales Process](https://www.thetreegroup.co.uk/news/tag/modern-sales-process) # Do you know your buyer? 4 Dec 2019 Written by [Laura Hayward](https://www.thetreegroup.co.uk/news/author/laura-hayward) - [Tweet](https://twitter.com/share) **** [** Are you the owner of a small to medium business in the automotive or manufacturing industry?**](https://app.hubspot.com/meetings/sas) [** **](https://app.hubspot.com/meetings/sas) [Do you know the profile of your typical buyer? Do you know how / where they go to research solutions to a problem and how they tend to buy? Do you know when they buy? Do you know what will stop a buyer from selecting you and choosing another supplier?](https://app.hubspot.com/meetings/sas) [** ** Buyers in today’s marketplace have many priorities - price, lead time, quality and trust.  ** ** **Every buyer is different and every buyer is human**. Every buyer has one constraining factor - time. They probably have a list of projects on their desk in the morning they have to send out for a quote. They want to deal with contacts and companies who know them, what they are talking about and who won’t waste their time.  ** ** They want to deal with suppliers who they trust and who are subject matter experts. The lowest price won’t always get the deal.  ** ** **So how do you distinguish your company from every other RFQ?** ](https://app.hubspot.com/meetings/sas)First, build a relationship with your buyer: - Help them - Be honest - Make your quote simple - Offer alternative pricing based on quantity, finish quality, delivery time - Open up a clear communication channel if the buyer has queries **[Our company keeps losing deals, what am I doing wrong?](https://app.hubspot.com/meetings/sas)** - Have you spent time with the buyer? - What are their problems / challenges? - Have you asked them why you keep losing deals? Have you responded to the feedback? - Have you asked yourself if this is the right market for your product? **[We keep winning deals, why?](https://app.hubspot.com/meetings/sas)** - You have spent time building a relationship with your buyer. They know and trust you. This means you are open about your manufacturing capabilities and problems when they arise - You understand the constraints they are working under - They understand the constraints you are working under [**Knowledge is power**](https://app.hubspot.com/meetings/sas) [** **](https://app.hubspot.com/meetings/sas) Here at the Tree Group, we know our automotive or manufacturing customers inside out. We research on behalf of our clients their ideal buyers. We have a unique web of contacts based on years of working in these industries to connect and engage with those buyers.  We simply have a little black book of contacts others are envious of. Need to grow your automotive and motorsport sales without employing an expensive salesperson with all the overheads that go with them? [**Book an exploratory call with Steve**](https://app.hubspot.com/meetings/sas) who can discuss how we can help you to grow your business potential.   About the author ![Picture of Laura Hayward](https://www.thetreegroup.co.uk/hubfs/Laura%20Hayward%20Client%20Engagement%20Manager%20Tree%20Group%20Outsourced%20Sales%20for%20Motorsport%20and%20Engineering.jpg) Laura handles our Inbound Leads and Inbound Companies. Monitoring when people download content from our website and our partners websites, we see this as a new lead. Monitoring what companies visit our website and our partners websites and, if they fit the Ideal Buyer profile, researching online to find the right people to contact. [www.thetreegroup.co.uk](https://www.thetreegroup.co.uk/) [LinkedIn](https://www.linkedin.com/in/laura-hayward-036a3ba/) Tags: [Tree Group](https://www.thetreegroup.co.uk/news/tag/tree-group) [Lead Generation](https://www.thetreegroup.co.uk/news/tag/lead-generation) [Social Selling](https://www.thetreegroup.co.uk/news/tag/social-selling) [Business growth](https://www.thetreegroup.co.uk/news/tag/business-growth) [Modern Sales Process](https://www.thetreegroup.co.uk/news/tag/modern-sales-process) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-07-01%20at%2008.59.57.png) ](https://www.thetreegroup.co.uk/news/the-other-side-0-0) ##### [Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/news/the-other-side-0-0) 1 Jul 2020 ### Search By Tags - [Surviving The Future (42)](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) - [Tree Group (41)](https://www.thetreegroup.co.uk/news/tag/tree-group) - [Business growth (35)](https://www.thetreegroup.co.uk/news/tag/business-growth) - [Strategy (28)](https://www.thetreegroup.co.uk/news/tag/strategy) - [CRM (26)](https://www.thetreegroup.co.uk/news/tag/crm) - [Lead Generation (20)](https://www.thetreegroup.co.uk/news/tag/lead-generation) - [hubspot (20)](https://www.thetreegroup.co.uk/news/tag/hubspot) - [How to use HubSpot (17)](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) - [Automotive trends (13)](https://www.thetreegroup.co.uk/news/tag/automotive-trends) - [GDPR (9)](https://www.thetreegroup.co.uk/news/tag/gdpr) - [Modern Sales Process (9)](https://www.thetreegroup.co.uk/news/tag/modern-sales-process) - [website design (9)](https://www.thetreegroup.co.uk/news/tag/website-design) - [Social Selling (8)](https://www.thetreegroup.co.uk/news/tag/social-selling) - [How to Monitor Social Media in 10 Minutes a Day (7)](https://www.thetreegroup.co.uk/news/tag/how-to-monitor-social-media-in-10-minutes-a-day) - [How to Run an Inbound Marketing Campaign (7)](https://www.thetreegroup.co.uk/news/tag/how-to-run-an-inbound-marketing-campaign) - [30 lead generation tips (6)](https://www.thetreegroup.co.uk/news/tag/30-lead-generation-tips) - [Sales Has Changed (5)](https://www.thetreegroup.co.uk/news/tag/sales-has-changed) - [Brand Positioning (2)](https://www.thetreegroup.co.uk/news/tag/brand-positioning) - [Case studies (2)](https://www.thetreegroup.co.uk/news/tag/case-studies) - [LinkedIn (2)](https://www.thetreegroup.co.uk/news/tag/linkedin) - [Session about (2)](https://www.thetreegroup.co.uk/news/tag/session-about) - [Content Marketing (1)](https://www.thetreegroup.co.uk/news/tag/content-marketing) [Try Our Sales Calculator](https://www.thetreegroup.co.uk/sales-calculator) [Request a Free Consultation](https://www.thetreegroup.co.uk/free-business-review-consultation) ### Subscribe to our mailing list: Main sections:   1) [Our Business Growth Services](https://www.thetreegroup.co.uk/services) 2) [About The Tree Group](https://www.thetreegroup.co.uk/about) 3) [Our Clients](https://www.thetreegroup.co.uk/partners) 4) [News/Blog](https://www.thetreegroup.co.uk/news) 5) [Contact The Tree Group](https://www.thetreegroup.co.uk/contact) 6) [Privacy policy](https://www.thetreegroup.co.uk/legal) **Main offers:**   1) [Business Growth Consultation](https://app.hubspot.com/meetings/sas)   ![Screenshot 2020-10-15 at 10.19.17](https://www.thetreegroup.co.uk/hs-fs/hubfs/Screenshot%202020-10-15%20at%2010.19.17.png?width=171&name=Screenshot%202020-10-15%20at%2010.19.17.png) [![Linkedin](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517481065902&width=30&name=linkedin.png)](https://www.linkedin.com/company/tree-group) [![Twitter](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517481065902&width=30&name=twitter.png)](https://twitter.com/Tree_Group) [![Facebook](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517481065902&width=30&name=facebook.png)](https://www.facebook.com/TreeGroupConsultants) [![Rss](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517481065902&width=30&name=rss.png)](https://www.thetreegroup.co.uk/news/rss.xml)     **E: [sas@thetreegroup.co.uk](mailto:sas@thetreegroup.co.uk) | T: +44 (0) 1926 942 029**   Tree Group Limited, 101 Mallory Road, Bishops Tachbrook, Leamington Spa, CV33 9QZ. Company registration number: 09955058    © 2023 by Tree Group Limited ###### Use of Cookies We use cookies to provide the services and features offered on our website, and to improve our user experience Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of our website (including certain third party services and features offered as part of our website) By clicking "I Accept" you agree to such use of cookies, unless you later decide to disable them Please note that if you delete or disable our cookies you may experience interruptions or limited functionality in certain areas of the website. [ Learn more about cookies ](https://www.aboutcookies.org/) [ How to delete cookies ](https://www.aboutcookies.org/how-to-delete-cookies/)