Tree Group Lead Generation Business growth Modern Sales Process Sales Has Changed

Why you should be telling home truths to your clients

Here at the Tree Group we  help owners of small to medium businesses in the automotive and manufacturing industries with lead generation and sales.


Our clients hire us because we generate leads for you. We understand your desire to increase leads into your sales funnel. We understand marketing and sales are inextricably linked and we have a proven system of turning prospects into sales qualified leads and ultimately, customers.

We start off working with our clients by asking them about their current sales challenges. We typically hear feedback such as 'we need to generate more leads', 'our leads are not good enough', 'we don't know why we are not selling enough' or 'we don't know why our customers don't buy from us again'.

We start by listening. And keep on listening. We make sure we understand your challenges first before we make any recommendations.


Telling clients what they don't want to hear

This is hard part, but ultimately this is why our clients like us. We will tell you what you don't want to hear. The challenges our clients are facing are usually down to common issues:

  • They don't know who their ideal buyer is
  • Their typical buyer is changing and they have not adapted their sales strategy in alignment
  • They don't comprehend the flaws in their product / service offering
  • They are not listening to their buyers or more importantly their non-buyers
  • They won't analyse their competitors to see where they can be innovative in the market


Client Reaction

No one likes to hear constructive feedback. It means change is coming and no-one likes disruption to their routine, even if their current practices are damaging their business.

We often get a common reaction to our initial recommendations and feedback: 'That's won't work for us', 'We've tried that before and it failed', 'We can't change that', 'Our sales people won't do it', 'We haven't got the time to do that'.

We understand that response, it's natural. It's your business and you've invested a large proportion of your life into it.

We look at your sales strategy from a neutral perspective. We share what we have learnt from our past and present clients. We can demonstrate from our research examples of where improvements can be made.


Our collaborative approach

We won't dictate what you have to do, it's your business. You are the decision maker first and foremost. We are there to simply guide and advise.

We guide you through where your weaknesses are and spot the gaps in your sales practices right from the top of the funnel to the bottom.

We offer a bespoke solution for you. You may just want an initial sales review of your existing practices. You may want a regular lead generation service. You may want sales training for a particular area. You may want to outsource your sales to us.



Talk to us

Here at the Tree Group, we know our automotive and manufacturing markets. We research on behalf of our clients their ideal prospects and nurture them into buyers.

Need to grow your turnover without employing an expensive salesperson with all the overheads that go with them?

Book an exploratory call with Steve who can discuss how we can help you to grow your business potential.


About the author

Picture of Laura Hayward

Laura handles our Inbound Leads and Inbound Companies. Monitoring when people download content from our website and our partners websites, we see this as a new lead. Monitoring what companies visit our website and our partners websites and, if they fit the Ideal Buyer profile, researching online to find the right people to contact.