In the last post in this series we looked at 'Sales outreach & Who should use new rules'. This time we'll look at why get started with EU GDPR from the perspective of how you handle prospecting and outreach so you're GDPR-friendly.
If you're prospecting then it's especially important to get started with EU GDPR. You're reaching out to new contacts and you need to do this in an ethical way so you're successful at sales AND so you avoid issues with spam, complaints, and damaging your brand.
Prospecting and sales activity will typically include these forms of outreach:
The point to agree here is how you want to handle each of these for each contact.
Some things to consider:
If you generate an inbound lead (from your website) and they give ‘consent’ then this is quite easy:
If you generate an inbound lead (from your website) but they don’t give ‘consent’:
If you want to approach somebody because they fit your Ideal customer profile, you need to decide what you’re happy with (i.e. you see that Bentley are developing a new car, they’re a perfect fit and you can genuinely help them):
There's a bit to consider when you take a step back and look at your different communication channels.
Next time I'll go a step further and walk you through some of the processes that you can setup so it's easy for you to be GDPR-friendly by responding to requests.