Follow these 6 simple steps and create slick marketing videos for your automotive company. Join the #SalesSuperleague
As always you can read our blog, watch our videos on YouTube, or listen to our podcast on iTunes and Soundcloud…
Your potential customers are starting to prefer video content over more traditional approaches. Now is the time to get onboard with video marketing!
Creating marketing videos may sound complicated and time consuming but actually it can be easy, quick and straightforward. You don't necessarily need to pay a lot of money for someone to do it for you, or splash out on expensive video software that is tricky and complicated to use. Here’s some top tips on how to create your own great marketing videos, cheaply and easily.
Its vital that you stand out from competitors in your field by giving your video personality. Whether it’s your own, your brands, or your products or services; make sure your video is both memorable and relatable. If your potential customers feel connected to you they are much more likely to become customers.
Remember the people watching your videos don’t know your product or service as well as you. So don't assume things are simple and clear to them. Make sure you explain the details in a concise step by step way so they don’t lose interest.
Just because your video is made with a tight budget it doesn’t mean that it should look like it. So make sure you get the best out of whatever budget you have at your disposal.
Your video needs to offer something to your audience. Whether it’s a free sample, a free trial, an explanation of how to solve a problem, a great story or a clickable link, your viewers need to feel they have gained something from watching your video. If you can accomplish this then your video will reach beyond your usual circle of followers and shine.
Your video should make sense structurally just like a real story does. If you can build some suspense in your video before the final conclusion, people will be much more likely to watch all the way through.
Your video could be the most marvellous thing ever to be recorded but if you don’t promote it it will be a flop. You need to give it the best possible chance.
With these tips you can make your own videos without the need for expensive editing or producers. Just give it a go!
Our blog series for Automotive companies on Business Growth, How to use HubSpot, and Website design, our podcasts on iTunes and Soundcloud, and our videos on YouTube.
The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?