We often hear “I want to run my business in a more efficient way so I can focus on growing it while saving time automating processes”. Here's our article on using technology to grow your Automotive business.
As always you can listen by watching this video or read on...
An efficient business is a strong one. By enhancing business processes you will innovate, reduce costs, differentiate, and become more competitive from a financial perspective.
If you have an inefficient sales person or team then you'll need to employ more people and you'll miss out on many more opportunities. My personal goal is to be so efficient and effective that I don't need to work. Sound crazy? Well, if my business is so good, then I shouldn't need to work, and I like to think differently. Just because everybody goes to work 5 days a week (or more) why should that be the norm. I'm in the process of having my house renovated and the guy that's doing the work has been fantastic but when it comes down to it, he only earns when he works. He is efficient and effective but I'd want to go a step further and find ways to produce work and results without having to be there all the time, and this is where using the right technology comes in. Some ideas:
Even if you already have enough business and have no problem with sales, wouldn't it be good if you can use the right tools to make your life easier. If you're in business there's normally a personal motive and being efficient and effective can help.
First you'll want to keep up with the latest trends and advancements in the tech industry (in terms of tools) that are dedicated to streamlining and optimising business processes. You might want to subscribe to our blog with the latest ideas on sales, marketing, and websites or research using comparison websites such as G2 Crowd.
Technology is important but getting your team into the right mindset is also essential. Get your team to subscribe to the HubSpot Sales blog or start a monthly book club to learn new ways of working such as Discover Questions Get You Connected and Work Smarter Live Better.
All systems should connect seamlessly to make them easy to manage and so you have a truly centralised approach to see activity all in one place for every contact and company and to track ROI from all your activity.
We'll look at this from the perspective of business growth, which is generating leads, managing and nurturing contacts, analysing ROI and looking how to improve. Use as a checklist to see how many of these areas you already have covered and how many create new opportunities to improve.
That's it for part 1. In part 2 we'll look at putting that all together into a streamlined process, and what are your next steps. Part 2 will be published on 27th September 2018 so subscribe to our blog or get a sneak peak on our YouTube channel.
This article is part of our series on Business Growth for Automotive companies. In previous posts we've talked about Driving revenue by understanding your buyers, What is profitable growth, Working with a Business Growth Agency, and The importance of a sales and marketing strategy.