[research] Sales Training Trends - Salespeople Need Structure and Support

This research suggests that not only do businesses need to actively encourage their salespeople to learn and improve, they also need to make sure they are supported by their peers and managers. This is part of our series on How Automotive Companies Can Survive The Future. Join the #SalesSuperleague.

As always you can read our blog, watch our videos on YouTube, or listen to our podcast on iTunes and Soundcloud…

So the lovely HubSpot have done a lot of research on Salespeople. Here's a summary of their findings.

Salespeople say they don't like to change if they have found something that works for them

Peers are important sources of knowledge for both genders, but women look more to their managers and team

People who intended on pursuing sales as a career are more likely to try to improve as a salesperson by attend networking events, sales conferencing and webinars

Sales people who have been in the role for 3-4 years spend the most time on training

Salespeople rely on peers, then managers, then team training for sources of improvement

More women than men never intended to go into sales as a career choice

Salespeople mainly attend company sponsored training and networking events to improve, whereas 16% do nothing

So what can we learn...

From looking at the above research, it becomes apparent that businesses need to actively encourage their sales people to learn. They need to check in and make sure each person feels supported in their role and that they have a good support network and manager.

To learn more about HubSpot's current research, start with How Automotive Companies Can Survive The Future.

Thank you to HubSpot for the research and graphics.

You might also be interested in…

Our blog series for Automotive companies on Business Growth, How to use HubSpot, and Website design, our podcasts on iTunes and Soundcloud, and our videos on YouTube.

About The Tree Group

The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?