Attracting your Ideal customers

Your challenges around attracting your Ideal customers

1. Website isn’t optimised for traffic
2. Business lacks a steady flow of site visitors
3. Company isn’t ranking for relevant keywords in search results

Why improve how you attract your Ideal customers?

89% of online consumers use search engines when making a purchase decision.

The solution to attract your Ideal customers

1. Research how and why your Ideal customers buy the products and services you sell
2. Optimise your website using SEO
3. Create targeted content to attract your ideal customers

And The Tree Group do this using HubSpot’s SEO, Blog, Website, Social, and Ads tools.

Generating leads

Your challenges around lead generation

1. People aren’t looking at many pages on your website
2. Lacking context for what buyer stage a prospect is in
3. Invested money in sales and marketing but not getting enough leads

Why improve how you generate leads?

Content marketing generates 3x as many leads as traditional marketing, but costs 62% less!

The solution to attract your Ideal customers

1. Build trust by providing helpful information
2. Provide valuable content in return for contact information (create eBooks, tip sheets, whitepapers, etc.)

And The Tree Group do this using HubSpot’s CTAs, Landing pages, and Forms tools.

Winning new customers

Your challenges around winning new customers

1. Lack of visibility into which sales and marketing efforts are working and which aren’t
2. Don't know where the best leads are coming from
3. Trouble knowing and reaching out when prospects and customers are ready to buy

Why improve your customer acquisition?

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost!

The solution to winning your Ideal customers

1. Use email and marketing automation to reach out with relevant information at optimal times
2. Nurture leads based on expressed interest
3. Analyse sales and marketing efforts using closed-loop reporting

And The Tree Group do this using HubSpot’s Email, Marketing automation, CRM, Contacts, and Lead scoring tools.

Upselling and retaining customers

Your challenges around client engagement

1. Customers aren’t repeat purchasers
2. Lack of referrals from customer base
3. Trouble generating positive word of mouth
4. Too busy with day to day activity to ask for referrals

Why improve how you engage with your customers?

88% of consumers have read reviews to determine the quality of a local business!

The solution to winning your Ideal customers

1. Continue to engage with your customers to ensure you’re providing a remarkable experience
2. Customise customers’ experience on your website and in email marketing

And The Tree Group do this using HubSpot’s HubSpot connect integration, Smart content, Transactional email, and Reporting & Analytics tools.

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