A one-off package that gets you started on your Inbound journey. It’s also a way to see how The Tree Group works before committing to a longer term business growth programme.

 

Your launch plan will cover four important areas to give you the foundations for business growth:

  1. Develop a sales and marketing strategy
  2. Ideal customer research
  3. Content themes and marketing campaign ideas
  4. Create your hero and positioning statements
  5. Upload your persona to HubSpot Marketing

 

Book your Free Business Growth Consultation

  

First, Define your business growth vision and goal

Why? If you don’t know where you’re going, how will you know how to get there? As a Certified HubSpot Partner, and specialist Business Growth Agency, we help Automotive companies to grow. We’ll work with you to define your business growth vision around a single revenue goal.

 

What we’ll include in your business growth vision and goal

 

  1. A clear vision that your team can agree on
  2. A clear goal for your Revenue team (sales and marketing):
  3. As well as a revenue goal, this should include a goal for visits, leads, and customers
  4. Determine current conversion rates to use as the benchmark - using Sales Funnel Analysis
  5. A target buyer based on the people that are most likely to buy from you

 

During this research it's good to consider who your target buyer should be. Is it the companies that generate the most revenue and profit or is it moving into a new market.

 

Second, Ideal customer research

Why? Accelerate the sales process by better meeting the needs of your Ideal customers by researching and creating a semi-fictional representation of your Ideal customer based on facts. As a Certified HubSpot Partner, we see this step as one of the most critical. You can waste a lot of time guessing so why not take the time to understand your Ideal customers and why they purchase the products and services that you sell.

 

Our process for Ideal customer research

 

  1. Pick one persona for the research
  2. Create a questionnaire
  3. Create campaign assets (email Templates, Sequence, and Snippets) to use to promote the questionnaire
  4. You will then be responsible for promoting the questionnaire to your customers, prospects, and contacts
  5. We need at least 15 to 20 responses to have a good level of feedback
  6. Then we'll hold an online workshop to review feedback to the questionnaire
  7. A lastly we'll creation of your Ideal customer research document

 

Your Ideal customer research document will include the following persona details:

  1. An overview of the persona
  2. Their ambitions, concerns, goals, and worries
  3. Requirements related to your offerings
  4. Frustrations with your service/solutions
  5. Frustrations with other providers/solutions/industry
  6. Names your persona gives to the product/service
  7. Alternative solutions to your product/service
  8. Questions they have about the product/service/industry
  9. Role of search and decision-making
  10. Information sources, influencers, and social media platforms

 

Here's a video to walk you through an example of the finished ideal customer research document:

 

Third, Content themes and marketing campaign ideas

An extension of the Ideal customer research, we’ll explain the content that should be used at each stage of the buyer’s journey from Awareness (when they’re just realising they have a need), to Consideration (when they’re researching solutions), and Decision (when they’re deciding what solution to choose).

 

We’ll also go in detail about

 

  1. User journey map for the situation and their challenge; awareness, consideration, decision, delight
  2. Ideas for content to use at each stage of the Buyer’s journey
  3. Points to consider when creating content
  4. How to talk to the persona / tone
  5. Appropriate USPs and features for the persona
  6. Key messages from your company to the persona
  7. Progressive profiling suggestions for smart forms - the essential form fields to include on every landing page then the form fields to queue up to help you qualify the lead

 

 

Fourth, Create your hero and positioning statements

Why? 72% of businesses are more likely to buy from thought leaders, people or businesses that are recognised as an expert in their marketplace. You need this to make your Ideal customers love you! Also, if you know who you are and make it obvious to your Ideal customers then you’ll be seen as the leader in your space. Differentiate and specialise is the advice you’ll get from all top business consultants. If you compete only on price then business gets very difficult, but compete on specialism and you’ll be able to build a long-term business.

We’ll help you create a truly unique positioning strategy that comes from your entire team and is documented in a template that is easy to use and share with others.

 

Fifth, Upload your persona to HubSpot Marketing

If you have HubSpot Marketing Professional of above, we'll also upload your persona so you can track success at the level of the persona, and we'll add this property to you CRM contacts view.

 

Completing this activity will help you:

  1. Define your unique selling proposition (USP) to set you apart from the competition
  2. Align your core competencies with your positioning message
  3. Grow your business in the right direction by attracting the best possible fit clients

 

Package price (includes one persona for Ideal customer research): £2,227 + vat

If you'd like additional personas it's £700 + vat per additional persona

 

Now, book your free Business Growth consultation...

Want to know exactly how we can help grow your Automotive business?