A one-off package that gets you started on your Inbound journey. It’s also a way to see how The Tree Group works before committing to a longer term business growth programme.
Your launch plan will cover four important areas to give you the foundations for business growth:
Why? If you don’t know where you’re going, how will you know how to get there? As a Certified HubSpot Partner, and specialist Business Growth Agency, we help Automotive companies to grow. We’ll work with you to define your business growth vision around a single revenue goal.
During this research it's good to consider who your target buyer should be. Is it the companies that generate the most revenue and profit or is it moving into a new market.
Why? Accelerate the sales process by better meeting the needs of your Ideal customers by researching and creating a semi-fictional representation of your Ideal customer based on facts. As a Certified HubSpot Partner, we see this step as one of the most critical. You can waste a lot of time guessing so why not take the time to understand your Ideal customers and why they purchase the products and services that you sell.
Your Ideal customer research document will include the following persona details:
Here's a video to walk you through an example of the finished ideal customer research document:
An extension of the Ideal customer research, we’ll explain the content that should be used at each stage of the buyer’s journey from Awareness (when they’re just realising they have a need), to Consideration (when they’re researching solutions), and Decision (when they’re deciding what solution to choose).
Why? 72% of businesses are more likely to buy from thought leaders, people or businesses that are recognised as an expert in their marketplace. You need this to make your Ideal customers love you! Also, if you know who you are and make it obvious to your Ideal customers then you’ll be seen as the leader in your space. Differentiate and specialise is the advice you’ll get from all top business consultants. If you compete only on price then business gets very difficult, but compete on specialism and you’ll be able to build a long-term business.
We’ll help you create a truly unique positioning strategy that comes from your entire team and is documented in a template that is easy to use and share with others.
If you have HubSpot Marketing Professional of above, we'll also upload your persona so you can track success at the level of the persona, and we'll add this property to you CRM contacts view.
Completing this activity will help you:
Package price (includes one persona for Ideal customer research): £2,227 + vat
If you'd like additional personas it's £700 + vat per additional persona