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Using LinkedIn to Advertise your Automotive job roles

LinkedIn gives you the opportunity to advertise your Automotive job roles. LinkedIn will share your adverts across LinkedIn, email to suitable people who have the right skills and location. Anyone on LinkedIn can find your advert through search, and it will also appear on your Company Page. We'll also share the job using the LinkedIn profiles of James Walters and Steve Smith who have 10k+ connections. You can also share your job via social media.

Whilst we're not a recruiter, we spend a lot of time using LinkedIn to generate leads for our clients and this led us to running job adverts for a number of our clients. We've found LinkedIn to be a great place to advertise various Automotive job roles from sales to production.

Advertising your job roles on LinkedIn gives you access to around 500 million people. A quick search on LinkedIn shows 302,741 people in Automotive in the UK alone, which gives you a huge amount of reach to find the right talent.

 

LinkedIn Job Adverts works on the Pay Per Click pricing model. Here's how:

  1. We agree and set your average daily budget.
  2. You can expect the budget to fluctuate up to 30% more.
  3. You're only charged for the number of job views received.
  4. And, you're not charged up front. Here's more on how LinkedIn bills you for advertising budget

 

 

Our LinkedIn Job Advertising Service

 

We handle the LinkedIn Job Post setup for you. We do this using your own LinkedIn profile so you have full control to handle applications. To give you an idea of cost and performance, a job we posted for a client had a daily budget of approx. £13, it ran for 1-month, was viewed 504 times, and received 35 applicants.

Our setup cost is £125 + vat per ad. You'll pay LinkedIn directly for the advertising spend. To give you another example of ad budget and performance, the advert for another of our clients had a suggested daily budget of approx. £12.53 to get an estimated 33 applicants in 30 days; however, spend is dependant on the job and how many estimated applicants you want.

 

The steps we take to get your job advert on LinkedIn

 

  1. You provide your job description and LinkedIn login details
  2. We let you know the ad budget that LinkedIn recommends
  3. If you want to make the ad live, we provide a link so you can give LinkedIn your payment details
  4. You pay us for the setup work
  5. You pay LinkedIn directly for the advertising budget
  6. Then we provide a How To that explains what you do next, more details below
  7. And, when you're ready, we turn the ad off and you pay LinkedIn to any outstanding ad spend

 

Once the job advert is live, we'll provide you with this How To

 

  1. A link to the advert
  2. How to check for applicants
  3. How to mark applicants as (1) Not a fit or (2) Good fit
  4. How to send applicants a message to arrange a call or interview
  5. How to check messages when people ask questions about the job role
  6. How to see the people, Matches, that LinkedIn suggests you might want to headhunt
  7. How to mark Matches as (1) Not a fit, (2) Good fit, or (3) Send them a message with details of the job.
  

Next steps, contact James to discuss LinkedIn Job Ads...

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