--- title: Strategy | Business Growth Agency for Automotive | The Tree Group description: As a Certified HubSpot Partner, and specialist Business Growth Agency, we help Automotive companies to grow. We’ll develop your sales and marketing strategy that aligns your sales and marketing activity to a single revenue goal. Learn about the Strategy part of our Business Growth approach... image: https://www.thetreegroup.co.uk/hubfs/Stock%20images/Business%20strategy%20plan%20over%20ladder%20leading%20to%20success.jpeg --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   ## STEP 02. DEVELOPING A SALES AND MARKETING STRATEGY *Welcome to Step 02. Want to [jump back to our full 11 step Business Growth process?](https://www.thetreegroup.co.uk/services)*   ## Why have a sales and marketing strategy... ![HubSpot certified partner badge dark](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/HubSpot%20certified%20partner%20badge%20dark.png?width=300&name=HubSpot%20certified%20partner%20badge%20dark.png)If you don’t know where you’re going, how will you know how to get there? As a HubSpot Certified Partner, and specialist Business Growth Agency, we help Automotive companies to grow. We’ll work with you to develop a sales and marketing strategy that aligns your sales and marketing activity to a single revenue goal. What we’ll include in your sales and marketing strategy - we’ll cover this when we start working together then every 6-months: 1. A clear vision that your team can agree on 2. A clear goal for your Revenue team (sales and marketing): 3. As well as a revenue goal, this should include a goal for visits, leads, and customers 4. Current state - determine current conversion rates - using Sales Funnel Analysis 5. Future state - The results you can expect from Inbound with HubSpot 6. A clear strategy to summarise how to achieve your vision and goal 7. Timeline to agree major milestones like completing setup and achieving goals 8. A summary of your products, services, competitors, SWOT, industry websites 9. A target buyer based on the people that are most likely to buy from you 10. A content strategy to attract, nurture, and win sales   [![[video] Learn How Automotive Companies Can Survive the Future](https://no-cache.hubspot.com/cta/default/1966464/aaba3883-1f28-4aba-ad71-a6aa34f976dc.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/aaba3883-1f28-4aba-ad71-a6aa34f976dc)   Part of our research will be to ask where the majority of your revenue and profit comes from and add that to the strategy. This will uncover if most Revenue and profit comes from particular customers, we can prioritise our activity on that profile. Once your business growth strategy is complete, we follow the agile approach of 1) theory, 2) action, 3) outcome, 4) learn…   ## **Next, [Step 3. Sales and marketing technology...](https://www.thetreegroup.co.uk/technology)** ## Ready to find out where you can improve and the result to expect with our Business Growth Agency? [![Book your Free Business Growth Consultation](https://no-cache.hubspot.com/cta/default/1966464/9c3f1f1b-7895-4938-8686-82d3c5a32c5b.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/9c3f1f1b-7895-4938-8686-82d3c5a32c5b) ### Subscribe to our mailing list: Main sections:   1) [Our Business Growth Services](https://www.thetreegroup.co.uk/services) 2) [About The Tree Group](https://www.thetreegroup.co.uk/about) 3) [Our Clients](https://www.thetreegroup.co.uk/partners) 4) [News/Blog](https://www.thetreegroup.co.uk/news) 5) [Contact The Tree Group](https://www.thetreegroup.co.uk/contact) 6) [Privacy policy](https://www.thetreegroup.co.uk/legal) **Main offers:**   1) [Business Growth Consultation](https://app.hubspot.com/meetings/sas)   ![Screenshot 2020-10-15 at 10.19.17](https://www.thetreegroup.co.uk/hs-fs/hubfs/Screenshot%202020-10-15%20at%2010.19.17.png?width=171&name=Screenshot%202020-10-15%20at%2010.19.17.png) [![Linkedin](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517481065902&width=30&name=linkedin.png)](https://www.linkedin.com/company/tree-group) [![Twitter](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517481065902&width=30&name=twitter.png)](https://twitter.com/Tree_Group) [![Facebook](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517481065902&width=30&name=facebook.png)](https://www.facebook.com/TreeGroupConsultants) [![Rss](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517481065902&width=30&name=rss.png)](https://www.thetreegroup.co.uk/news/rss.xml)     **E: [sas@thetreegroup.co.uk](mailto:sas@thetreegroup.co.uk) | T: +44 (0) 1926 942 029**   Tree Group Limited, 101 Mallory Road, Bishops Tachbrook, Leamington Spa, CV33 9QZ. 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