The General Data Protection Regulation (GDPR) is a new European Union Regulation that will come into full force on May 25th 2018 and will replace the Data Protection Directive (DPD) and The UK Data Protection Act 1998. The GDPR involves the protection of personal data and the rights of individuals. Its aim is to ease the flow of personal data across the 28 EU member states.
Why is GDPR a good thing? It will encourage Automotive companies to adopt an Inbound approach to marketing and sales. The Inbound approach is based on understanding how your Ideal customers buy then 'attracting' them to your website by providing educational, thought leader, and helpful content.
There are a few things you should be thinking about as you get ready for GDPR:
It's also worth considering the systems you have that store data; CRM, Google Contacts, Outlook, MailChimp, accounts package etc.
GDPR will be different for every Automotive business so the first step is for you to contact us for a quick call so we can learn more about your business so we can make the best recommendation.
This is not a definitive list or legal information. It's just a simple summary that we find to be helpful. Our GDPR partner is the company that can give full legal advice and compliance and the best place to start is with a short consultation.
This is not a definitive list or legal information. It's just a simple summary that we find to be helpful. Our GDPR partner is the company that can give full legal advice and compliance.
Organisations with 1-5 employees:
Organisations with 5 - 15 employees:
There will be manual work required. We confirm a cost for this work once policies are complete. An example of work at this stage:
Recording 'Lawful basis of processing' _
Adding notice to data capture forms _
Collect, track, and manage consent _
Process to opt-in and opt-out _
Synchronising unsubscribes _
Make it easy to perform deletions _
Process to respond to a data request _
Make it easy to update information _
Process to track and manage consent _
Complying with 'retention' policy _