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Why do you have a website? It seems like a very basic question but it's worth asking why before making any investment. After all, you need to be able to prove a return on your investment. For an Automotive company selling B2B or B2C the answer should be "to generate sales" and this is the reason why we like to take a step back before starting a new Automotive website design project because if the website doesn't work for your Ideal customers then it won't work for you.
Before we get started, lets cover Wordpress and Squarespace; these platforms do a good job of giving you a website. Squarespace is easy to use without a programmer. Wordpress is free but you'll need a programmer to do the setup and make some of the updates; however, those platforms are just about having a website and you'll need to use LOTS of other tools. If you want genuine business growth in an all-in-one platform then read on...
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Before going ahead with a new or updated website, have you taken time to research what your ideal customers want? If the website doesn't work for your target audience then you won't get the best return on your investment.
We typically start with ideal customer research because whilst we know sales, marketing, and websites for Automotive, the best way to sell your products and services will be unique. Once your Ideal customer research is complete you will be left with some key takeaways.
Before going ahead with a new or updated website, take a step back to understand what your ideal customers want. This will ensure your website works for them. Learn more in Using ideal customer research for sales and marketing.
Working from your ideal customer research, you can start to list the priorities of your website. If your in Automotive and in B2B or B2C it's typical that your website is there to generate sales and grow your business. It's the easiest part of your sales and marketing team to scale, it can handle unlimited amounts of people and enquiries, and everything it does is 100% trackable (if you use the right system).
Before starting your website project, consider; do the functionality match your Ideal customers requirements?
Your website (and every page) should give you a clear view of (1) Visits, (2) Leads, and (3) Customers. That way you know exactly what content generates revenue.
If your website is hosted on the same platform as your CRM, Sales, and Marketing tools then it'll be easy to know your ROI and to see the best sources (search engines, referring sites, social media etc.) and be able to assign each piece of content to a Campaign to know what Campaigns are the most successful.
No more guessing with numbers and spreadsheets from different systems. One system for all with easy to view visual reports to track, monitor, and improve.
Your website, CRM, sales, and marketing tools SHOULD be easy to manage so you can generate leads and track ROI.
To generate leads and customers it needs to be easy for you to create and manage conversion paths, think; blog posts, Calls to action, Landing pages, lead capture forms, thank you pages and automated emails and lead nurturing - all in the same platform.
Creating a new website or updating your existing website shouldn't be a big job that takes months and month. And, it's not about launching a website that you'll have for the next 5 or 10 years. It's about taking an agile approach to your website; launching a website based on the facts that you know today then having the ability to regularly update and improve the website based on knowing what works.
It's also about building your website on a template driven platform so it's easy for you to manage each page and roll out new page design or an entire website redesign without having to start from scratch.
Knowing how to deliver a successful website design project is the cornerstone of making the process smooth and trouble free. You'll need to consider software contracts, CMS setup, template modification, sitemap development, content strategy and content creation, website build, and testing.
Your budget will be dependant on what you and your ideal customers need to help grow your business; however, to give you some scope you can consider two parts:
We'll work with you to select the right HubSpot platform plus we'll give you 3-months of onboarding. Budget dependant on requirement.
Based on the deliverables mentioned earlier in this article, you can expect a budget of around £11k + vat for a fully planned, built, tested, and live business growth website.
