How to use HubSpot

[award] HubSpot Ranked No.1 in Small Business Trust Index Report for Marketing Automation and CRM

Here's a summary of the award that HubSpot won earlier this year as the Marketing Automation and CRM that’s most trusted by small businesses.

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This years Small Business Trust report index ranks Marketing Automation and CRM in the top 20!

Coming in at number 12 from over 50,000 ratings, Marketing Automation and CRM are one of the top brands that members would recommend to another business owner.

Trust is essential to any successful relationship, it is one of the most powerful human emotions, we base most of our decisions on trust.

HubSpot wins Marketing Automation and CRM that’s most trusted by small businesses index


Here we show you three main factors to gain consumer trust:

  • Prioritise your products and services
  • Reputation and reliability
  • Bring value to your client


Good quality products and services are ranked as the highest factor in securing trust.

For over half of the population, trust cannot just be built through Marketing. These customers will only build trusting relationships with brands that deliver on their promise of great products and services.

Focusing on great quality products and services and providing a hassle-free and memorable experience is what your consumers will remember.

Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future.

A favorable brand reputation means consumers trust your company, and feel good about purchasing your products and services. It's so important to focus on building a strong brand reputation no matter the size of your company.

If a brand is reliable, it will be considered repeatedly by different customers, because of the spread of its positive reputation. Reliability is an enormous consideration for future customers who would be considering the brand.

But remember, a strong brand reputation can't be created overnight. It takes time to establish a great reputation, and everyone on your team needs to get on board.

Putting your customers and giving them the attention they deserve is a top priority. People know when they’re just a pound sign to you and it does not build long-term trust or encourage repeat sales.

A business that puts the needs and requirements of a customer ahead of anything and everything else, strives to build healthy relationships by identifying their needs and providing the best-possible experience to its customers.


Final conclusion


If you can deliver the right results to the right people over a long time, they will come to believe and trust in your products and services.

Customers are brand loyal. When clients spend money, they are likely to return to a business they know and with which they have a positive association.


About The Tree Group

The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?

We combine our industry experience with Inbound Sales and Marketing and HubSpot to give you a competitive advantage and so you know the ROI from your sales, marketing, and website. We strive for targets, measure results, and help you continuously improve over time.


To learn more about how HubSpot works, start with our article on How Sales and Marketing Works When You Use The Tree Group + HubSpot.


You can find previous posts in our series on how to use HubSpot on our blog, at iTunes and Soundcloud, or on YouTube.


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About the author

Picture of James Walters

James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months.