--- title: How to Easily Find and Use Sales Content - Part 10 of 12 description: In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how knowing the right documents to send at the right time will help generate sales... Join us next week for part ten on Responding Quickly to Leads. image: https://www.thetreegroup.co.uk/hubfs/sales_content.jpg --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [hubspot](https://www.thetreegroup.co.uk/news/tag/hubspot) [Tree Group](https://www.thetreegroup.co.uk/news/tag/tree-group) [Strategy](https://www.thetreegroup.co.uk/news/tag/strategy) [CRM](https://www.thetreegroup.co.uk/news/tag/crm) # How to Easily Find and Use Sales Content - Part 10 of 12 27 Dec 2017 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters) - [Tweet](https://twitter.com/share) ***In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how knowing the right documents to send at the right time will help generate sales... Join us next week for part ten on Responding Quickly to Leads.*** Use Hubspot CRM/Sales to: - Make it easy to access content - Easily add documents to sales emails - Review performance of content Content is where the biggest shift needs to happen in sales for small to medium sized automotive and motorsport companies. It's no longer about bashing off generic sales emails with your generic brochure attached. [![If you use spreadsheets for contacts and sales, you need this Beginner's Guide to CRM...](https://no-cache.hubspot.com/cta/default/1966464/f5ead3a3-2032-4d43-99ac-2619104f3e44.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/f5ead3a3-2032-4d43-99ac-2619104f3e44) It has to be about: - Knowing the right content to use and at the right time - Having a variety of content that will educate your ideal customers on how your product or service can help them - Giving them reasons to choose you over your competitors - Giving them the facts of why they should go ahead and buy your products or services Having a central system to manage and access all sales content is essential because it will not only save time, but you will also get reports showing what content creates sales. Also, having Hubspot Sales means that all of your sales documents are easily accessible when you’re sending an email in Outlook or Gmail. When you're writing an email you just select the document you want to include and it's done; no going to a different system, no hunting around a server struggling to find the content you want. [![The Tree Group](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/sales_content1.jpg)](https://www.thetreegroup.co.uk/crm-implementation) The example above is the view you'll get inside Hubspot CRM. You just upload your PDF documents to the CRM and include links to those documents in your emails or on your website. Importantly, you can see the document report so you're going to know what content actually generates sales. The Sales Pro subscription gives you extra reporting for every document. Including every individual person that's looked at each document, and even what pages they've viewed and for how long. No more guessing or old-school PDF attachments that take ages to download or stops emails being delivered.   [![The Tree Group](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/07330a_497af8fed0654f65935af9ab57cfe10a~mv2.jpg)](https://www.thetreegroup.co.uk/crm-implementation) The example above is how this works in Outlook or Gmail. You just create a new email or reply to an existing email, click the document button and choose the document you want to add as a link into your email. It's that simple. **The cost for this feature:** You can add a limited amount of documents for free but if you want full access then you’ll need the Sales Pro subscription that starts at $50 per user per month. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1966464/3cda1e62-4bef-4408-b8b8-43cfb1607db9.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/3cda1e62-4bef-4408-b8b8-43cfb1607db9) About the author ![Picture of James Walters](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8) James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months. [www.thetreegroup.co.uk](https://www.thetreegroup.co.uk/) [LinkedIn](https://uk.linkedin.com/in/jamesrobertwalters) [Twitter](https://twitter.com/james_r_walters) Tags: [hubspot](https://www.thetreegroup.co.uk/news/tag/hubspot) [Tree Group](https://www.thetreegroup.co.uk/news/tag/tree-group) [Strategy](https://www.thetreegroup.co.uk/news/tag/strategy) [CRM](https://www.thetreegroup.co.uk/news/tag/crm) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-07-01%20at%2008.59.57.png) ](https://www.thetreegroup.co.uk/news/the-other-side-0-0) ##### [Case Study - How we won new business for a Tree Group partner using content](https://www.thetreegroup.co.uk/news/the-other-side-0-0) 1 Jul 2020 ### Search By Tags - [Surviving The Future (42)](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) - [Tree Group (41)](https://www.thetreegroup.co.uk/news/tag/tree-group) - [Business growth (35)](https://www.thetreegroup.co.uk/news/tag/business-growth) - [Strategy (28)](https://www.thetreegroup.co.uk/news/tag/strategy) - [CRM (26)](https://www.thetreegroup.co.uk/news/tag/crm) - [Lead Generation (20)](https://www.thetreegroup.co.uk/news/tag/lead-generation) - [hubspot (20)](https://www.thetreegroup.co.uk/news/tag/hubspot) - [How to use HubSpot (17)](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) - [Automotive trends (13)](https://www.thetreegroup.co.uk/news/tag/automotive-trends) - [GDPR (9)](https://www.thetreegroup.co.uk/news/tag/gdpr) - [Modern Sales Process (9)](https://www.thetreegroup.co.uk/news/tag/modern-sales-process) - [website design (9)](https://www.thetreegroup.co.uk/news/tag/website-design) - [Social Selling (8)](https://www.thetreegroup.co.uk/news/tag/social-selling) - [How to Monitor Social Media in 10 Minutes a Day (7)](https://www.thetreegroup.co.uk/news/tag/how-to-monitor-social-media-in-10-minutes-a-day) - [How to Run an Inbound Marketing Campaign (7)](https://www.thetreegroup.co.uk/news/tag/how-to-run-an-inbound-marketing-campaign) - [30 lead generation tips (6)](https://www.thetreegroup.co.uk/news/tag/30-lead-generation-tips) - [Sales Has Changed (5)](https://www.thetreegroup.co.uk/news/tag/sales-has-changed) - [Brand Positioning (2)](https://www.thetreegroup.co.uk/news/tag/brand-positioning) - [Case studies (2)](https://www.thetreegroup.co.uk/news/tag/case-studies) - [LinkedIn (2)](https://www.thetreegroup.co.uk/news/tag/linkedin) - [Session about (2)](https://www.thetreegroup.co.uk/news/tag/session-about) - [Content Marketing (1)](https://www.thetreegroup.co.uk/news/tag/content-marketing) [Try Our Sales Calculator](https://www.thetreegroup.co.uk/sales-calculator) [Request a Free Consultation](https://www.thetreegroup.co.uk/free-business-review-consultation) ### Subscribe to our mailing list: Main sections:   1) [Our Business Growth Services](https://www.thetreegroup.co.uk/services) 2) [About The Tree Group](https://www.thetreegroup.co.uk/about) 3) [Our Clients](https://www.thetreegroup.co.uk/partners) 4) [News/Blog](https://www.thetreegroup.co.uk/news) 5) [Contact The Tree Group](https://www.thetreegroup.co.uk/contact) 6) [Privacy policy](https://www.thetreegroup.co.uk/legal) **Main offers:**   1) [Business Growth Consultation](https://app.hubspot.com/meetings/sas)   ![Screenshot 2020-10-15 at 10.19.17](https://www.thetreegroup.co.uk/hs-fs/hubfs/Screenshot%202020-10-15%20at%2010.19.17.png?width=171&name=Screenshot%202020-10-15%20at%2010.19.17.png) [![Linkedin](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517481065902&width=30&name=linkedin.png)](https://www.linkedin.com/company/tree-group) [![Twitter](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517481065902&width=30&name=twitter.png)](https://twitter.com/Tree_Group) [![Facebook](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517481065902&width=30&name=facebook.png)](https://www.facebook.com/TreeGroupConsultants) [![Rss](https://www.thetreegroup.co.uk/hs-fs/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517481065902&width=30&name=rss.png)](https://www.thetreegroup.co.uk/news/rss.xml)     **E: [sas@thetreegroup.co.uk](mailto:sas@thetreegroup.co.uk) | T: +44 (0) 1926 942 029**   Tree Group Limited, 101 Mallory Road, Bishops Tachbrook, Leamington Spa, CV33 9QZ. Company registration number: 09955058    © 2023 by Tree Group Limited ###### Use of Cookies We use cookies to provide the services and features offered on our website, and to improve our user experience Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of our website (including certain third party services and features offered as part of our website) By clicking "I Accept" you agree to such use of cookies, unless you later decide to disable them Please note that if you delete or disable our cookies you may experience interruptions or limited functionality in certain areas of the website. [ Learn more about cookies ](https://www.aboutcookies.org/) [ How to delete cookies ](https://www.aboutcookies.org/how-to-delete-cookies/)