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How to Engage Prospects on Your Website - Part 7 of 12

In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you make contact with visitors to your website enabling you to start conversations much earlier in the buyer's journey. Join us next week for part seven on Making it Easy to Book Meetings...

Use Hubspot CRM/Sales to:

  • Message visitors while they’re on your website.

  • Start conversations much earlier in their buying journey

The Messages feature compliments any website lead generation that you have set up. Messaging visitors while they are already on your website is a massive bonus as:

  1. It gives them the opportunity to contact you when it suits them (normally much earlier in their buying journey)

  2. It’s more approachable than a formal sales email or call and will uncover prospects much earlier

  3. It helps you capture more leads and progress deals forward by providing guidance and information

  4. Messages gives your prospects a forum for questions that is much less intimidating than a traditional b2b sales call, encouraging contact much earlier in the buying process

If a basic contact form or sales phone number are the only interaction points on your site, odds are, qualified leads are slipping through your fingers.

The main features here are live website chat and, if you have a larger sales team, the ability to have a round robin lead rotation. The main benefit is that salespeople can meet and talk to prospects much earlier in their buying journey.

The cost for this feature: You’ll need a Sales subscription that starts from $50 per user per month.


The Tree Group

If you enjoyed this you might also like our last blog: Automate sales prospecting or search online for #SalesSuperleague

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About the author

Picture of James Walters

James Walters is the Commercial director at The Tree Group, a sales agency that helps companies sell into Automotive, Motorsport, and Defence. He has worked with leading motorsport brands including Brembo, Prodrive, Aston Martin Racing, Nissan Motorsport International (NISMO), Hella, AP Racing, Arai, and Simpson.