Business growth How to Run an Inbound Marketing Campaign

The Free Inbound Marketing Campaign Planning Checklist

We often talk to Managing Directors and Marketers in Automotive who are unsure how to get started with Inbound Marketing. On that topic, lets give you a marketing campaign planning checklist, which is part of our series on How to Run an Inbound Marketing Campaign... Join the #SalesSuperleague.

As always you can read our blog, watch the video on YouTube, or listen on iTunes and Soundcloud

Inbound marketing is a challenging task, especially when taking into consideration the speed with which our world is changing. Technological and marketing developments are happening on a regular basis and many businesses have a problem with coping with such difficulties. Frustration among business owners can grow rapidly when they give everything they have and accomplish many things, only to see their jobs fail, wondering why - the answer, in many cases it's inbound marketing. That's why we have made a checklist for you to follow, and it's completely free!


Get Your Free Checklist: How to Run an Inbound Marketing Campaign


Here’s what you’ll get in the free checklist


Perfectly Understandable and Easy to Follow!

We gathered the necessary information in order to include as much detail as possible while keeping it simple so the digital marketing campaign checklist doesn’t seem overwhelming. It's easy to understand and follow, most importantly - it's direct in explaining what needs to be done and how you can do it.


Tasks to Accomplish!

There are eleven (11) tasks for you to accomplish in the checklist, each with its "in progress" and "done" sections, so you can keep an eye on the progress you are making. Such detail is important as it gives necessary morale boost when you finally accomplish a task you had been involved with. In addition, there is also a "due" section so you can set a date when the task needs to be done.


Old-School Marketing Tactics are not Working Anymore!

People tend to use what they’re familiar with, including marketing and sales tactics, but a change is needed and these figures are showing why:

  1. 1.62% cold call conversion rate!
  2. 200 Million numbers on the Do Not Call List
  3. 44% of direct mail is never opened
  4. 86% of people skip TV commercials


There are many reasons your marketing, and with it, your sales, might be suffering, that's why this free checklist is here to help and guide you through many different angles of a marketing campaign, including:

  1. Identifying your campaign audience.
  2. Set your goals and benchmarks.
  3. Create your offer(s) and landing pages.
  4. Plan and build your automation and nurturing flows.
  5. Write a blog post.
  6. Share it on social media.
  7. Add in long tail keywords.
  8. Consider paid search and other channels.
  9. Track your URLs.
  10. Report on Your Results.
  11. About Us page.


Download the Free Checklist: How to Run an Inbound Marketing Campaign


Get Your Free Checklist: How to Run an Inbound Marketing Campaign

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You can find previous posts in our series on business growth on our blog, at iTunes and Soundcloud, or on YouTube.


About The Tree Group

The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?

About the author

Picture of James Walters

James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months.