If you’re in Automotive and have a product or service to sell to vehicle manufacturers or parts distributors then you’re in a highly-competitive industry. If you want to go one step further and get into the supply chain of Formula One then you’ll find business development, sales, and account management to be even more challenging.
This case study is a summary of the sales activity needed to help ADDITIVA win a Formula One team as a new customer and then sell metal printed parts.
First, it’s tough getting in with a Formula One team...
They already have suppliers and they’re constantly approached by new suppliers with the same products and services.
To win business with a Formula One team, you have to be different and you have to be persistent...
The amount of sales activity needed...
- 58 - Outbound phone calls
- 332 - Emails sent (284) and received (48)
- 3 - Meetings held
- 27 - Opportunities created (27) and won (21)
We have a unique way of helping our client sell and it’s likely your competitors aren’t doing it this way. They’re still selling the way they’ve always sold. We use our industry experience, educational content, and sales automation to nurture leads is proven to create conversations, opportunities, and sales...
