How a website looks is often a number one priority for business owners and sales and marketing leaders in Automotive. On that topic, let's talk about the biggest challenges with branding, which is part of our series on brand positioning strategy…
A website for your Automotive business
Why do you have a website? It seems like a very basic question but it's worth asking why before making any investment. After all, you need to be able to prove a return on your investment. For an Automotive company selling B2B or B2C the answer should be "to generate sales" and this is the reason why we like to take a step back before starting a new Automotive website design project because if the website doesn't work for your Ideal customers then it won't work for you.
Before we get started, lets cover Wordpress and Squarespace; these platforms do a good job of giving you a website. Squarespace is easy to use without a programmer. Wordpress is free but you'll need a programmer to do the setup and make some of the updates; however, those platforms are just about having a website and you'll need to use LOTS of other tools. If you want genuine business growth in an all-in-one platform then read on and discover why branding is just as important….
Why is branding important on your website?
Branding is important because not only is it what makes a memorable impression on your website visitors but it allows your prospects and customers to know what to expect from your company.
5 common website branding challenges
Here are the 5 most common problems you could be facing:
- Building a Digital Marketing Strategy
- Maintaining brand relevance
- Building brand trust
- Considering branding as an asset
- Financial challenges
Brand building should be approached with positivity and a fresh mindset in order to succeed with online branding.
To keep your brand relevant in a rapidly changing world, you must talk to your customers regularly. Just because you may be great at what you do, it doesn’t mean you know what’s best for your customers.
Be prepared to do things differently. Customers respect and remember brands that are with the times in terms of understanding what they want, reaching them in new and innovative ways and consistently delivering products and services that exceed their expectations.
It is critical that you gain a sense of trust from your prospects and customers by establishing a friendship and being 100% transparent with them. Go above and beyond for them and show them that your company will do whatever it takes to gain their trust.
Your brand is your most sustainable asset
Your brand tells the audiences who you are, what you believe in, and what unique value you provide.
A sensible budget should be allocated to branding to decrease the likelihood of debt. Your budget should be managed efficiently and effectively.
Always make sure you are consistent with your brand. The more consistent you can be the easier it will be for people to recognise your business when they see it.
To learn more about getting branding right on your website, start with our article on Website Design for Automotive.
You can find previous posts in our series on website design on our blog, at iTunes and Soundcloud, or on YouTube.