--- title: [customer experience trends] Your Customers are the Best Way to Grow description: "Here's part 3, customer experience trends and why your customers are the best way to grow your business… Join the #SalesSuperleague." image: https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/flywheel-product.png?width=300&height=300&name=flywheel-product.png --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [Surviving The Future](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) [Automotive trends](https://www.thetreegroup.co.uk/news/tag/automotive-trends) # [customer experience trends] Your Customers are the Best Way to Grow 7 Feb 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters) - [Tweet](https://twitter.com/share) In part 2 of our series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving), we're looking at the latest automotive trends such as [why marketing is getting so much harder](https://www.thetreegroup.co.uk/news/tag/surviving-the-future). Here's part 3, why your customers are the best way to grow your business… Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague). As always you can read our blog, watch our [videos on YouTube](https://www.youtube.com/channel/UC8bUj__AE716gIUAve2ekgA), or listen to our podcast on [iTunes](https://itunes.apple.com/gb/podcast/tree-group-business-development/id1109498898) and [Soundcloud](https://soundcloud.com/james-walters-289648896)…   ## Why Your Customers are the Best Way to Grow your Business   Historically, businesses have focused on lowering the cost to acquire a new customer (CAC) rather than the lifetime reward from loyal customers, or customers lifetime value (LTV). As Facebook, Amazon, and Google tighten their grips on content, the big opportunity for today’s Automotive companies is raising your customers lifetime value (LTV).   [![Learn How Automotive Companies Can Survive The Future...](https://no-cache.hubspot.com/cta/default/1966464/ecb3da33-0acf-4bbd-92bf-b075d780af39.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/ecb3da33-0acf-4bbd-92bf-b075d780af39)   It's vital to invest in your customers. Successful customers will not only spread the word about how great you are, but will buy from you again and again. This creates a cycle by promoting your brand to help win more new customers.   ![The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/flywheel-product.png?width=300&name=flywheel-product.png)https://blog.hubspot.com/news-trends/customer-acquisition-study   There's no point constantly trying to win new customers when you have a loyal customer base you already own. An active group of buyers who already trust you. The happier your customers are, the more willing they will be to promote your brand, not only getting you repeat sales but also free marketing!   ## What are the Benefits of a Subscription-Based Model?   A subscription-based model or recurring revenue means customers pay a monthly fee for access to products or services. This makes expected revenue projections easy. Even if you can't offer subscriptions, the recurring revenue model can still help your Automotive business.   ![The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/12-recurring-revenue-assumptions.png?width=600&name=12-recurring-revenue-assumptions.png)https://blog.hubspot.com/news-trends/customer-acquisition-study   Every company needs repeat customers, not just retainers or subscription based customers. This can be something like a vehicle manufacturer that has an ongoing need to purchase exhaust systems as they sell cars, to fire extinguisher products that need servicing regularly and expire after a certain amount of time. The key to growth is retaining the customers you already have, while also expanding with new customers.   ## So how do you retain customers?   ### Good customer experience is the key Most Automotive companies invest in their sales departments. Customer service is thought of as an area that costs your company, not one that produces profit. But you need to be in this for the long-term, not the short term! Good customer support is a vital investment for your company. Once a customer has purchased your product they are free to do what they want with it and say what they please. A new customer may need extra help understanding how to use it or want recommendations on how to get the best from it. A knowledgeable Customer Service team that's easily accessible and can quickly resolve any customer issues is so important. Once you have lost a customer, its nearly impossible to win them back.  If you invest in customer service, you not only retain the customers you have already won with repeat business, but they also promote your business for you, saving you time and money.   ## To learn more about how to retain your current customers, start with [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving).     Thanks to [HubSpot for this research](https://research.hubspot.com/customer-acquisition-study).   ### You might also be interested in… Our blog series for Automotive companies on [Business Growth](https://www.thetreegroup.co.uk/news/tag/business-growth), [How to use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot), and [Website design](https://www.thetreegroup.co.uk/news/tag/website-design), our podcasts on [iTunes](https://itunes.apple.com/gb/podcast/tree-group-business-development/id1109498898) and [Soundcloud](https://soundcloud.com/james-walters-289648896), and our videos on [YouTube](https://www.youtube.com/channel/UC8bUj__AE716gIUAve2ekgA).   ### About The Tree Group  The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?   [![Surviving the future](https://no-cache.hubspot.com/cta/default/1966464/548fce67-b7bb-4c58-85d4-068e3fb1acd1.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/548fce67-b7bb-4c58-85d4-068e3fb1acd1) About the author ![Picture of James Walters](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8) James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months. [www.thetreegroup.co.uk](https://www.thetreegroup.co.uk/) [LinkedIn](https://uk.linkedin.com/in/jamesrobertwalters) [Twitter](https://twitter.com/james_r_walters) Tags: [Surviving The Future](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) [Automotive trends](https://www.thetreegroup.co.uk/news/tag/automotive-trends) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - 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