We often hear from Automotive Companies who are struggling to win new customers. On that topic, let's talk about why businesses are losing the trust of buyers and how to improve trust, which is part of our series on How Automotive Companies Can Survive The Future... Join the #SalesSuperleague.
Let's start with how the internet changed sales
- Spread of misinformation on the internet
- Concerns over how online businesses collect and use personal data
- Increase in branded biased content
Buyers are becoming more wiley and no longer trust salespeople
81% of buyers prefer the advice of friends and family. We used to trust companies to give us customer recommendations and believe what their salespeople told us, but now we want to find out that knowledge on our own.
Buyers are becoming more demanding, more appraising and more difficult to please
So where does this leave the future strategy of your business? You have to be more readily available for your buyers, whether they have a sales question or a customer support question, your buyers value immediate responses. 59% of buyers expect a response within 30 minutes when wanting to learn about products or services, which rises to 72% when looking for customer support. It can be difficult for your business to adapt to these new pressures that buyers are placing upon them.
You have to work hard to create happy customers
Confidence boosted buyers are unafraid to tell everyone about their experience with your company with 49% reporting sharing their experiences on social media, both good and bad. This leaves your business with an opportunity to revel in the praise or fall on your face.
As a business, you need to up your game to win customers that would have been an easy sell just a few years ago.
To learn more about winning new customers, start with How Automotive Companies Can Survive The Future.
Thanks to HubSpot for this research.
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About The Tree Group
The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?