--- title: How To Improve Trust In Your Business description: "We often hear from Automotive Companies who are struggling to win new customers. On that topic, let's talk about why businesses are losing the trust of buyers and how to improve trust, which is part of our series on How Automotive Companies Can Survive The Future... Join the #SalesSuperleague" image: https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/1-trust-in-business.png?width=800&height=445&name=1-trust-in-business.png --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [Surviving The Future](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) # How To Improve Trust In Your Business 29 Jan 2019 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters) - [Tweet](https://twitter.com/share) We often hear from Automotive Companies who are struggling to win new customers. On that topic, let's talk about why businesses are losing the trust of buyers and how to improve trust, which is part of our series on [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving)... Join the [#SalesSuperleague](https://www.google.co.uk/search?site=&source=hp&q=%23salessuperleague). As always you can read our blog, watch our [videos on YouTube](https://www.youtube.com/channel/UC8bUj__AE716gIUAve2ekgA), or listen to our podcast on [iTunes](https://itunes.apple.com/gb/podcast/tree-group-business-development/id1109498898) and [Soundcloud](https://soundcloud.com/james-walters-289648896)…   ## Let's start with how the internet changed sales   When the internet first broke out in the 90's, sales and marketing changed dramatically. Suddenly your buyers had a whole world of choice at their fingertips and Automotive companies had a whole new platform on which to sell their products and services. So why are buyers now losing trust in businesses?   1. Spread of misinformation on the internet 2. Concerns over how online businesses collect and use personal data 3. Increase in branded biased content   [![Learn How Automotive Companies Can Survive The Future...](https://no-cache.hubspot.com/cta/default/1966464/ecb3da33-0acf-4bbd-92bf-b075d780af39.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/ecb3da33-0acf-4bbd-92bf-b075d780af39)   ## Buyers are becoming more wiley and no longer trust salespeople   81% of buyers prefer the advice of friends and family. We used to trust companies to give us customer recommendations and believe what their salespeople told us, but now we want to find out that knowledge on our own.   ![The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)](https://research.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/1-trust-in-business.png?width=600&name=1-trust-in-business.png)https://research.hubspot.com/customer-acquisition-study   ## Buyers are becoming more demanding, more appraising and more difficult to please   So where does this leave the future strategy of your business? You have to be more readily available for your buyers, whether they have a sales question or a customer support question, your buyers value immediate responses. 59% of buyers expect a response within 30 minutes when wanting to learn about products or services, which rises to 72% when looking for customer support. It can be difficult for your business to adapt to these new pressures that buyers are placing upon them.   ![The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)](https://blog.hubspot.com/hs-fs/hubfs/assets/hubspot.com/research/Service%20Hub%20Launch%202018/2-consumers-are-impatient.png?width=600&name=2-consumers-are-impatient.png)https://blog.hubspot.com/news-trends/customer-acquisition-study   ## You have to work hard to create happy customers   Confidence boosted buyers are unafraid to tell everyone about their experience with your company with 49% reporting sharing their experiences on social media, both good and bad. This leaves your business with an opportunity to revel in the praise or fall on your face. As a business, you need to up your game to win customers that would have been an easy sell just a few years ago.   ## To learn more about winning new customers, start with [How Automotive Companies Can Survive The Future](https://www.thetreegroup.co.uk/offers/surviving).   Thanks to [HubSpot for this research](https://research.hubspot.com/customer-acquisition-study).   ### You might also be interested in… Our blog series for Automotive companies on [Business Growth](https://www.thetreegroup.co.uk/news/tag/business-growth), [How to use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot), and [Website design](https://www.thetreegroup.co.uk/news/tag/website-design), our podcasts on [iTunes](https://itunes.apple.com/gb/podcast/tree-group-business-development/id1109498898) and [Soundcloud](https://soundcloud.com/james-walters-289648896), and our videos on [YouTube](https://www.youtube.com/channel/UC8bUj__AE716gIUAve2ekgA).   ### About The Tree Group The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?   [![Surviving the future](https://no-cache.hubspot.com/cta/default/1966464/548fce67-b7bb-4c58-85d4-068e3fb1acd1.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/548fce67-b7bb-4c58-85d4-068e3fb1acd1) About the author ![Picture of James Walters](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8) James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months. [www.thetreegroup.co.uk](https://www.thetreegroup.co.uk/) [LinkedIn](https://uk.linkedin.com/in/jamesrobertwalters) [Twitter](https://twitter.com/james_r_walters) Tags: [Surviving The Future](https://www.thetreegroup.co.uk/news/tag/surviving-the-future) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - 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