--- title: How to use Proactive prospecting to get in-front of your Ideal Customers in Automotive description: "I often talk to business owners in Automotive who are struggling to generate enough new leads. On that topic, lets talk about using Proactive prospecting, which is part of our sales Courses, Playbooks, and Procedures... #SalesSuperleague" image: https://www.thetreegroup.co.uk/hubfs/Stock%20images/Workshop%20creative%20sign.jpeg --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [Business growth](https://www.thetreegroup.co.uk/news/tag/business-growth) # How to use Proactive prospecting to get in-front of your Ideal Customers in Automotive 27 Nov 2018 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters) - [Tweet](https://twitter.com/share) I often talk to business owners in Automotive who are struggling to generate enough new leads. On that topic, lets talk about using Proactive prospecting, which is part of our [sales Courses, Playbooks, and Procedures](https://www.thetreegroup.co.uk/packs)...   [![Learn how Sales Has Changed and how you can sell to the modern buyer in Automotive...](https://no-cache.hubspot.com/cta/default/1966464/84cfbaa2-e44a-4032-843d-817f5c3b1ed9.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/84cfbaa2-e44a-4032-843d-817f5c3b1ed9)   As always you can read our blog, watch the [video on YouTube](https://www.youtube.com/channel/UC8bUj__AE716gIUAve2ekgA), or listen on [iTunes](https://itunes.apple.com/gb/podcast/tree-group-business-development/id1109498898) and [Soundcloud](https://soundcloud.com/james-walters-289648896)...     ### In the video I cover 1. What is Proactive prospecting 2. Targeting the right people 3. Keep It Simple, Stupid 4. Sales process 5. Guidelines for calls and emails 6. An example of a Proactive prospecting email 7. How to identify the right people to contact 8. Next steps   ### **To learn more about Proactive prospecting, start with our [sales Courses, Playbooks, and Procedures](https://www.thetreegroup.co.uk/packs).**   You can find [previous posts in our series on business growth on our blog](https://www.thetreegroup.co.uk/news/tag/business-growth), at [iTunes](https://itunes.apple.com/gb/podcast/tree-group-business-development/id1109498898) and [Soundcloud](https://soundcloud.com/james-walters-289648896), or on [YouTube](https://www.youtube.com/channel/UC8bUj__AE716gIUAve2ekgA).   [![Learn how to Sell to the Modern Buyer...](https://no-cache.hubspot.com/cta/default/1966464/71d4fa0e-b7dd-4bcb-819e-48b59c36c31c.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/71d4fa0e-b7dd-4bcb-819e-48b59c36c31c) About the author ![Picture of James Walters](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8) James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months. 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