In part 1 of this series, the GDPR-friendly ideas for Automotive companies, I took you through the basics of GDPR and why it's important to you as the owner of a small to medium sized Automotive company.
Another big difference with GDPR-friendly privacy policies is you need to include details about your retention policy to explain how long your going to keep data. This is a big shift for most small to medium sized Automotive companies. When was the last time you did a data cleanse? Do you keep contact details only for a reasonable length of time, i.e. if you added somebody to your CRM because they're an ideal customer, you tried selling to them, but it came to nothing, do you then set an automated reminder to delete the contact? More on that in future blog posts in this series.
Used for CRM, Sales, Marketing, and Website.
G Suite is used for Google Contacts, Gmail, and Google Analytics plus others.
If you don't have a paid version of HubSpot Marketing that includes email marketing then you're probably using MailChimp.
If you don't have the luxury of using HubSpot with all your CRM, sales, marketing, and website in one platform, you need consider how you handle data across your different systems. For this purpose, we use PieSync as it's the best tool available for syncing contact details. More on how and what to sync in future blog posts.
What else do you use to store and track data? Google Analytics, your accounts package etc? What cookies get stored when people visit your website? Is it easy for your website visitors to read?
That's it for this post. If you'd like advice on GDPR I suggest you start with our GDPR overview then book a short consultation. Next time I'll give some ideas about updates to make to your systems where you capture and store data.