In part one of this series, we looked at the latest automotive industry trends and what is about to change. Here's part two where we cover how to stay relevant and keep up with automotive marketing trends… You can read more in this eBook on How Automotive Companies Can Survive The Future. Join the #SalesSuperleague.
When the world changes as quickly as it does today, one of the greatest challenges we all face in business is staying relevant to our target market. Just as the world is changing, so are our customers.
So how do you make sure you stay relevant?
To stay relevant, create an action plan to keep a pulse on what’s going on in the space. Below are several tips on how you can continue to resonate with your customers in an ever-changing world.
1. Spend time where your customers spend time
To stay relevant, you need to make sure you are getting the right information about your customers needs, wants and expectations. This means spending time with your customers face to face, spending time with them virtually, spending time with them however you can. As soon as you are disconnected from your audience in any way, your relevance starts to diminish.
2. Know what your competitors are doing
You need to be aware of your competitors and you need to know your competitive advantage and be able to explain this to your customers. Where are they heading, what is their focus and how will it impact your business. But you must not become obsessive over it.
3. Know what the upcoming trends are
Knowing what's likely to come in the next few years will help you get ahead of the game for when the next wave reaches your business. There will always be game changers appearing and you need to be ready for the upcoming challenges.
4. Create great content
It’s tough keeping your audience engaged. With so much information available, it’s important to find and deliver the most compelling content. If you make people love your brand through your content by making your content genuine, you’ll build a community and succeed in bringing your audience to you.
5. Stay Social
Social media is a great way to stay in touch with customers. It allows them to express concerns and ask questions. With that in mind, make sure that you have a visible and professionally active presence on social media. That will also help keep your name in front of your audience. Always be there for your customers.
It’s hard to think about becoming irrelevant when things are great. But that is, in fact, when it is most critical. To stay relevant in the future, you need to keep learning.
To learn more about The Latest Automotive Marketing Trends, start with this eBook on How Automotive Companies Can Survive The Future.
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You can find previous posts in our series on business growth on our blog, at iTunes and Soundcloud, or on YouTube.
About The Tree Group
The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you?