How to use HubSpot

[New in HubSpot] Website CMS (not WordPress) and Customer service

Here's a round-up of the most important new features released by HubSpot. This time we're looking at the new HubSpot Website CMS with plenty more features than WordPress and Conversations for Customer Service.

As always you can listen by watching this video or read on...

HubSpot Video

 

If you use spreadsheets for contacts and sales, you need this Beginner's Guide  to CRM...

 

New HubSpot Website Content Management System (CMS)

 

HubSpot CMS is the only Content Management System (CMS) that combines the power of Customer Relationship Management (CRM) into one integrated platform. It can be purchased as a standalone product, or with any other HubSpot product such as Marketing and Sales.

 

What we say

What FANTASTIC news that we now have access to a stand-alone CMS. WordPress has a large share of the website CMS market, BUT, to get all the features that HubSpot offers you need a LOT of separate systems working around your Wordpress website = difficult to manage, increased security risks, no way to know a genuine ROI from your sales and marketing activity. This is a great article on what it would cost to build a HubSpot alternative.

 

When you see the HubSpot CMS feature list you'll know why it's now the best CMS to use for your next website:

 

Content & SEO Tools

  • Website, Blog, and Landing page creation
  • Smart Content to custom the website to each visitor
  • SEO Tools to optimise each page
  • Content Strategy to become a thought leader on different topics
  • Design Manager to manage templates and modules
  • Marketplace to purchase templates and template packs
  • File Manager
  • Domain Manager

 

Lead Capture

  • Forms
  • Calls to Action (CTAs)
  • Lead Flows

 

Reporting

  • Web Analytics Reporting

 

Contacts

  • HubSpot CRM
  • Lists

 

Before going ahead with your next website, check out this article on Automotive website design.

 

Conversations to help your customer service team

 

Personalised conversations at scale. Better relationships. With live chat, team email, and an easy-to-use chatbot builder, HubSpot gives you the messaging tools and context to have personalised conversations with prospects and customers at scale — for free!

 

What we say

HubSpot has called this new feature Conversations because it's all about making it easy for your customer service person or team to manage communication with each contact and that means everything in one place from email, phone, and website live chat. It's free and it's part of the also free HubSpot CRM.

If you have centralised emails such as support@ or sales@ then this is for you. You connect the email address so that HubSpot CRM can send and receive emails.

And, it includes a free bot builder so you can setup automated live chat to help qualify new leads, answer common questions, and setup calls for your sales team.

 

Use conversationsSource: HubSpot

 

To learn more about how The Tree Group and HubSpot can help you with business growth, sales, marketing, and websites, start with this article on how inbound works.

 

This article is part of our series on How inbound works for Automotive companies. In previous posts we've talked about Generating new leads, How to increase website traffic, and How to Make it Easy to Book Meetings.

 

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About the author

Picture of James Walters

James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months.