--- title: [New in HubSpot] Website CMS (not WordPress) and Customer service description: "This time we're looking at the new HubSpot Website CMS with plenty more features than WordPress and Conversations for Customer Service. #SalesSuperleague" image: https://knowledge.hubspot.com/hs-fs/hubfs/Knowledge_Base_Images/Sales_Tools/Sales_Messages/message-settings-send-from.png?t=1536749271286&width=800&name=message-settings-send-from.png --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [How to use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) # [New in HubSpot] Website CMS (not WordPress) and Customer service 25 Sep 2018 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters) - [Tweet](https://twitter.com/share) Here's a round-up of the most important new features released by HubSpot. This time we're looking at the new HubSpot Website CMS with plenty more features than WordPress and Conversations for Customer Service. As always you can listen by watching this video or read on...   [![If you use spreadsheets for contacts and sales, you need this Beginner's Guide to CRM...](https://no-cache.hubspot.com/cta/default/1966464/f5ead3a3-2032-4d43-99ac-2619104f3e44.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/f5ead3a3-2032-4d43-99ac-2619104f3e44)   ## New HubSpot Website Content Management System (CMS)   HubSpot CMS is the only Content Management System (CMS) that combines the power of Customer Relationship Management (CRM) into one integrated platform. It can be purchased as a standalone product, or with any other HubSpot product such as Marketing and Sales.   ### What we say What FANTASTIC news that we now have access to a stand-alone CMS. WordPress has a large share of the website CMS market, BUT, to get all the features that HubSpot offers you need a LOT of separate systems working around your Wordpress website = difficult to manage, increased security risks, no way to know a genuine ROI from your sales and marketing activity. This is a great article on [what it would cost to build a HubSpot alternative](https://www.hubspot.com/how-to-build-an-inbound-marketing-platform-in-wordpress-without-using-hubspot).   **When you see the HubSpot CMS feature list you'll know why it's now the best CMS to use for your next website**:   **Content & SEO Tools** - Website, Blog, and Landing page creation - Smart Content to custom the website to each visitor - SEO Tools to optimise each page - Content Strategy to become a thought leader on different topics - Design Manager to manage templates and modules - Marketplace to purchase templates and template packs - File Manager - Domain Manager   **Lead Capture** - Forms - Calls to Action (CTAs) - Lead Flows   **Reporting** - Web Analytics Reporting   **Contacts** - HubSpot CRM - Lists   Before going ahead with your next website, check out this article on [Automotive website design](https://www.thetreegroup.co.uk/services/technology/website-design).   ## Conversations to help your customer service team   Personalised conversations at scale. Better relationships. With live chat, team email, and an easy-to-use chatbot builder, HubSpot gives you the messaging tools and context to have personalised conversations with prospects and customers at scale — for free!   ### What we say HubSpot has called this new feature Conversations because it's all about making it easy for your customer service person or team to manage communication with each contact and that means everything in one place from email, phone, and website live chat. It's free and it's part of the also free HubSpot CRM. If you have centralised emails such as support@ or sales@ then this is for you. You connect the email address so that HubSpot CRM can send and receive emails. And, it includes a free bot builder so you can setup automated live chat to help qualify new leads, answer common questions, and setup calls for your sales team.   ![Use conversations](https://knowledge.hubspot.com/hs-fs/hubfs/Knowledge_Base_Images/Sales_Tools/Sales_Messages/message-settings-send-from.png?t=1536749271286&width=800&name=message-settings-send-from.png)*Source: [HubSpot](https://knowledge.hubspot.com/articles/kcs_article/conversations/how-to-use-conversations)*   ### **To learn more about how The Tree Group and HubSpot can help you with business growth, sales, marketing, and websites, start with [this article on how inbound works](https://www.thetreegroup.co.uk/why/how).**   This article is part of our series on [How inbound works for Automotive companies](https://www.thetreegroup.co.uk/why/how). In previous posts we've talked about [Generating new leads](https://www.thetreegroup.co.uk/news/hubspot-marketing-free-implementation), [How to increase website traffic](https://www.thetreegroup.co.uk/news/how-to-increase-website-traffic-for-automotive-companies), and [How to Make it Easy to Book Meetings](https://www.thetreegroup.co.uk/news/single-post/2017/10/25/part-7-make-it-easy-to-book-meetings).   [![New call-to-action](https://no-cache.hubspot.com/cta/default/1966464/3cda1e62-4bef-4408-b8b8-43cfb1607db9.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/3cda1e62-4bef-4408-b8b8-43cfb1607db9) About the author ![Picture of James Walters](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8) James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months. [www.thetreegroup.co.uk](https://www.thetreegroup.co.uk/) [LinkedIn](https://uk.linkedin.com/in/jamesrobertwalters) [Twitter](https://twitter.com/james_r_walters) Tags: [How to use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - 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Company registration number: 09955058    © 2023 by Tree Group Limited ###### Use of Cookies We use cookies to provide the services and features offered on our website, and to improve our user experience Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of our website (including certain third party services and features offered as part of our website) By clicking "I Accept" you agree to such use of cookies, unless you later decide to disable them Please note that if you delete or disable our cookies you may experience interruptions or limited functionality in certain areas of the website. 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