--- title: How to get started with growing your business description: "This video is a summary of the basics on getting started with growing your business and includes: 1. Strategy, 2. Ideal customer research, 3. Quarterly campaigns, 4. Social advertising, 5. Include conversion paths, 7. Learn exactly how to do Inbound marketing and sales #SalesSuperleague" image: https://www.thetreegroup.co.uk/hubfs/How%20to%20get%20started%20with%20growing%20your%20business.jpg --- [![Tree Group Sales Development and Lead Generation for Motorsport Companies - Blue Logo - PNG](https://www.thetreegroup.co.uk/hs-fs/hubfs/Images/Logos/Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png?width=82&height=82&name=Tree%20Group%20Sales%20Development%20and%20Lead%20Generation%20for%20Motorsport%20Companies%20-%20Blue%20Logo%20-%20PNG.png)](https://www.thetreegroup.co.uk/)   [How to use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) # How to get started with growing your business 13 Sep 2018 Written by [James Walters](https://www.thetreegroup.co.uk/news/author/james-walters) - [Tweet](https://twitter.com/share) This video is a summary of the basics on getting started with growing your business and includes: 1. Strategy, 2. Ideal customer research, 3. Quarterly campaigns, 4. Social advertising, 5. Include conversion paths, and 7. Learn exactly how to do Inbound marketing and sales As always you can listen by watching this video or read on...    [![Learn the new method to easily identify the right prospects at the right time...](https://no-cache.hubspot.com/cta/default/1966464/38043985-0197-4d2f-b3e4-4da3c8917a93.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/38043985-0197-4d2f-b3e4-4da3c8917a93)   The video includes: 1. Create your strategy and goals ([here](https://www.thetreegroup.co.uk/news/the-importance-of-a-sales-and-marketing-strategy-and-how-to-create-one)) 2. Complete your ideal customer research ([here](https://www.thetreegroup.co.uk/services/research)) 3. Run quarterly campaigns based on content topics ([here](https://www.thetreegroup.co.uk/news/how-to-increase-website-traffic-for-automotive-companies)) 4. Regularly publish blog posts; share them on social and email ([here](https://www.thetreegroup.co.uk/services/content)) 5. Use social advertising to quickly attract website visitors 6. Include a conversion path on every page/post ([see/click CTAs for '30 Greatest'](https://www.thetreegroup.co.uk/news/single-post/2017/08/23/know-about-inbound-sales-it25e225802599s-made-for-the-modern-buyer-in-automotive-and-motorsport)) 7. Don't include PDF links on your website; use forms to generate leads 8. And, learn exactly how to do Inbound marketing and sales ([free courses here](https://academy.hubspot.com/))   Some other recommendations for you: 1. Update your blog with a summary of posts + sidebar ([example](https://www.thetreegroup.co.uk/news)) 2. Add a main offer throughout your website with button in header ([example](https://www.aircycletechnology.co.uk/)) 3. Once you're posting regular content, try growing Twitter using [Owlead](https://owlead.com/) 4. Use unique URLs in print/advertising then monitor effectiveness   And, these are the HubSpot tools to make that as easy as possible: 1. CRM ([Free](https://www.hubspot.com/pricing/crm)) --> Make it easy to manage your contacts 2. Marketing Starter ([£42/month](https://www.hubspot.com/pricing/marketing?selectedPackage=starter)) --> For email marketing + forms 3. Sales Starter ([£42/user/month](https://www.hubspot.com/pricing/sales?selectedPackage=starter)) --> Time saving tools for Gmail/Outlook 4. Move your website to HubSpot so it's much easier to manage and track ROI   How we can help next: 1. Subscribe to [our blog for the latest ideas](https://www.thetreegroup.co.uk/offers/subscribe-to-blog-monthly) 2. Ongoing free support by [booking onto my free Ask the Experts sessions](https://www.thetreegroup.co.uk/offers/ask-the-expert) 3. Our [Get started with free technology offer](https://www.thetreegroup.co.uk/free-technology) 4. Our [HubSpot quick start package](https://www.thetreegroup.co.uk/quick-start) 5. Our other offers such as [CRM implementation](https://www.thetreegroup.co.uk/services/technology/crm-implementation) and [Launch plan](https://www.thetreegroup.co.uk/launch) 6. All main offers in the footer of our website   [![Trends, Tools, and Techniques for the Modern Sales Process...](https://no-cache.hubspot.com/cta/default/1966464/03e95dd9-5700-4740-a85b-9f6b4e973b04.png)](https://cta-redirect.hubspot.com/cta/redirect/1966464/03e95dd9-5700-4740-a85b-9f6b4e973b04) About the author ![Picture of James Walters](https://app.hubspot.com/settings/avatar/e5d65f644f94e05f227900871f3144a8) James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months. [www.thetreegroup.co.uk](https://www.thetreegroup.co.uk/) [LinkedIn](https://uk.linkedin.com/in/jamesrobertwalters) [Twitter](https://twitter.com/james_r_walters) Tags: [How to use HubSpot](https://www.thetreegroup.co.uk/news/tag/how-to-use-hubspot) ### Subscribe by email ### Follow Us - [![Linkedin](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/linkedin.png?t=1517833833391)](https://www.linkedin.com/company/tree-group) - [![Twitter](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/twitter.png?t=1517833833391)](https://twitter.com/Tree_Group) - [![Facebook](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/facebook.png?t=1517833833391)](https://www.facebook.com/TreeGroupConsultants) - [![Rss](https://www.thetreegroup.co.uk/hubfs/The_Tree_Group_Feb2018/images/rss.png?t=1517833833391)](https://www.thetreegroup.co.uk/news/rss.xml) ### Recent Posts [![What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/hubfs/Shaking%20Hands%20Shutterstock%20SAS%20%281%29.jpg) ](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) ##### [What is your sales process, once you get a lead, referral or a call?](https://www.thetreegroup.co.uk/news/what-is-your-sales-process-once-you-get-a-lead-referral-or-a-call) 4 Nov 2023 [![Making Your CRM Work For You](https://www.thetreegroup.co.uk/hubfs/crm-customer-relationship-management-business-internet-techology-concept-137888377.jpg) ](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) ##### [Making Your CRM Work For You](https://www.thetreegroup.co.uk/news/makingyourcrmworkforyou) 22 Jun 2021 [![How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/hubfs/ZOOM.png) ](https://www.thetreegroup.co.uk/news/post-covid-sales) ##### [How the sales landscape has been changed by COVID](https://www.thetreegroup.co.uk/news/post-covid-sales) 28 Apr 2021 [![Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/hubfs/Screenshot%202020-11-18%20at%2011.01.41.png) ](https://www.thetreegroup.co.uk/news/new-starter-package) ##### [Would you like to know more about our new fixed cost sales starter package?](https://www.thetreegroup.co.uk/news/new-starter-package) 18 Nov 2020 [![Case Study - 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