A lot of sales people, and company owners, think that every lead should be followed-up. That’s ok if the leads are a good fit, but, chasing every lead can waste time and make your sales team inefficient. On that topic, lets talk about when you should NOT follow-up with a lead, which is part of our series on Business Growth...

I often talk to business owners in Automotive who are struggling to generate enough new leads. On that topic, lets talk about using Proactive prospecting, which is part of our sales Courses, Playbooks, and Procedures...

HubSpot released their State of Inbound 2018 report, one of the most comprehensive inbound marketing and sales research reports in the world, with data collected from 6,200 respondents in 99 countries.

We often get asked how our Outsourced sales service is different to the standard telesales or one-man-band sales agent service that Automotive companies may have used in the past. On that topic, I'll walk you through what we include in our outsourced sales service, which is part of our series on Business Growth...

The Tree Group courses, playbooks, and procedures have been created, tested, and developed specifically for Automotive companies to improve sales, marketing, and websites and are part of our unique approach to Business Growth.

The Tree Group referral programme is open to all; customers, contacts, suppliers, and others that are a good fit for who we are and what we do. The job of business growth, sales, marketing, and websites is complex enough so we like to keep our referral programme simple.

We often talk to company owners and sales team leaders who are having problems converting leads into sales or struggling to cope with the amount of leads coming in. On that topic, lets talk about developing a lead qualification framework, which is part of our series on Business Growth for Automotive companies...

On the topic of why your customers buy, lets talk about identifying your ideal customers, then researching the decision makers in those companies. This is part of our series on business growth for Automotive companies...

Salespeople like to talk. And, that's fine. But salespeople that actively listen tend to be better and to do that you have to get good at asking questions. For this post I'm going to give you a quick list of questions for you to use.

In part 1 of our article on using technology to grow your Automotive business we looked at Why you should improve efficiency and effectiveness, Where to start, the types of technology you have, and the areas that can be improved. Here's part 2...

We often hear “I want to run my business in a more efficient way so I can focus on growing it while saving time automating processes”. Here's our article on using technology to grow your Automotive business.

Most companies start out with tactical activity. Networking, sales activity, landing the first customers, working hard to keep them happy, gaining word of mouth referrals, and so on. But, when a business matures, looks for investment or increases staff, it's important to treat your future in a more formal way, and that always starts with a clear strategy.

As always you can listen by watching this video or read on...

One of the questions I'm asked by business owners in Automotive is, "what is profitable growth?". On the face of it, this is quite straight-forward but I usually answer that question with another question, "what are you doing to grow?" because growth can only be sustained and profitable if you have the right approach to grow consistently.

The HubSpot Research portal has an interest article from 2016 that I felt is 100% relevant to Automotive B2B companies in 2018. Here's a summary of the article and my thoughts on how this applies to business owners.