[new] Courses, Playbooks, and Procedures to Help Improve Your Automotive Company's Sales Team

The Tree Group courses, playbooks, and procedures have been created, tested, and developed specifically for Automotive companies to improve sales, marketing, and websites and are part of our unique approach to Business Growth.

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[new] We've Launched a Referral Programme for our Clients and Contacts

The Tree Group referral programme is open to all; customers, contacts, suppliers, and others that are a good fit for who we are and what we do. The job of business growth, sales, marketing, and websites is complex enough so we like to keep our referral programme simple.

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How Your Sales Team in Automotive Should be Qualifying Leads

We often talk to company owners and sales team leaders who are having problems converting leads into sales or struggling to cope with the amount of leads coming in. On that topic, lets talk about developing a lead qualification framework, which is part of our series on Business Growth for Automotive companies...

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Do You Know Why Your Customers Buy?

On the topic of why your customers buy, lets talk about identifying your ideal customers, then researching the decision makers in those companies. This is part of our series on business growth for Automotive companies...

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5 sets of questions to make you a better sales or marketing person

Salespeople like to talk. And, that's fine. But salespeople that actively listen tend to be better and to do that you have to get good at asking questions. For this post I'm going to give you a quick list of questions for you to use.

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[part 2 of 2] How you can use Technology for Business Growth

In part 1 of our article on using technology to grow your Automotive business we looked at Why you should improve efficiency and effectiveness, Where to start, the types of technology you have, and the areas that can be improved. Here's part 2...

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How you can use Technology for Business Growth - Part 1 of 2

We often hear “I want to run my business in a more efficient way so I can focus on growing it while saving time automating processes”. Here's our article on using technology to grow your Automotive business.

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The importance of a sales and marketing strategy and how to create one

Most companies start out with tactical activity. Networking, sales activity, landing the first customers, working hard to keep them happy, gaining word of mouth referrals, and so on. But, when a business matures, looks for investment or increases staff, it's important to treat your future in a more formal way, and that always starts with a clear strategy.

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Working with a Business Growth Agency

As always you can listen by watching this video or read on...

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What is profitable growth for an Automotive company?

One of the questions I'm asked by business owners in Automotive is, "what is profitable growth?". On the face of it, this is quite straight-forward but I usually answer that question with another question, "what are you doing to grow?" because growth can only be sustained and profitable if you have the right approach to grow consistently.

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[research] Driving revenue by understanding your buyers

The HubSpot Research portal has an interest article from 2016 that I felt is 100% relevant to Automotive B2B companies in 2018. Here's a summary of the article and my thoughts on how this applies to business owners.

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