In the last post in this series we looked at 'Sales outreach & Who should use new rules'. This time we'll look at why get started with EU GDPR from the perspective of how you handle prospecting and outreach so you're GDPR-friendly.
James Walters
Recent Posts
Why get started with EU GDPR - GDPR for Automotive Part 7
[research] Driving revenue by understanding your buyers
The HubSpot Research portal has an interest article from 2016 that I felt is 100% relevant to Automotive B2B companies in 2018. Here's a summary of the article and my thoughts on how this applies to business owners.
How to use the latest HubSpot updates from a Certified HubSpot Partner
I'm starting a series of blog posts to give you ideas for using the latest HubSpot updates in your Automotive company using the HubSpot Growth Stack that includes crm, sales, marketing, website, and customer service.
Sales outreach & Who should use new rules - GDPR for Automotive Part 6
In the last post in this series we looked at 'updating your existing contacts'. This time I'm looking at what to consider when you're approaching new sales leads so you're being GDPR-friendly and ethical in your sales activity. If you missed the first post in this series then take a look here to for the GDPR overview.
Reporting requirements - GDPR-friendly Ideas for Automotive companies Part 5
In the last post in this series we looked at 'synchronising data between your systems'. This time I'm looking at reporting requirements and what you should consider saying to the people whose data you already have stored in your systems in a GDPR-friendly way.
What it takes to sell to a Formula One team...
If you’re in Automotive and have a product or service to sell to vehicle manufacturers or parts distributors then you’re in a highly-competitive industry. If you want to go one step further and get into the supply chain of Formula One then you’ll find business development, sales, and account management to be even more challenging.
Using LinkedIn to Advertise your Automotive job roles
LinkedIn gives you the opportunity to advertise your Automotive job roles. LinkedIn will share your adverts across LinkedIn, email to suitable people who have the right skills and location. Anyone on LinkedIn can find your advert through search, and it will also appear on your Company Page. We'll also share the job using the LinkedIn profiles of James Walters and Steve Smith who have 10k+ connections. You can also share your job via social media.
Synchronising data & what are some tools for regulatory framework - GDPR Part 4
In the last post in this series we looked at 'Updating your systems'. I'm often asked 'what are some tools for regulatory framework' so this time lets look at automatically synchronising your contact details and data across your cloud systems such as CRM, Email marketing, and Email contacts folder. This is important to make it easy to respond to requests such as 'Modification', more on that in future posts.
Updating your systems - GDPR-friendly Ideas for Automotive companies Part 3
In the last post in the series we looked at 'Updating your privacy policy'. This time I'll walk you through some considerations to update your systems to be GDPR-friendly.
Updating your privacy policy for GDPR compliance - Ideas for Automotive Part 2
In part 1 of this series, the GDPR-friendly ideas for Automotive companies, I took you through the basics of GDPR and why it's important to you as the owner of a small to medium sized Automotive company.
GDPR-friendly Ideas Part 1 of our GDPR overview
"Aaaaarrrrr, don't talk to me about GDPR" or "that doesn't apply to us" or "what's GDPR?". All very common responses when I talk to business owners in Automotive. Now that the 25th of May has been and gone - think millenium bug of data - I wanted to tell you what I've learned with some practical advice and 'how to' information in this GDPR overview with regards to being GDPR-friendly and approaching it in a sensible fashion that actually helps improve your business and sales.
Chapter 2 of The Tree Group
Today is my first 'official' day in our new office. Great location at 40 High Street, Pershore. Why did we move? Well, at the end of 2016 we decided to employ three new people, move into a converted railway arch in Leamington Spa, and grow to 10 partners on our full service Business Growth subscription as well as additional clients on ad hoc sales, marketing, and website projects. Last year didn't really turn out how we planned and we were sprinting before we could walk so we decided to take a step back at the end of last year and tweak what wasn't working.
Times, They are Changing: Get Serious About Your Business Growth
Headlines are increasingly pessimistic for the automotive industry in the UK. Predictions of a decline beginning in 2018 has many sitting on edge. And, for good reason. This means things are going to be a little tougher for a while. So, how are you going to weather the coming storm?
Top 3 Automotive Trends for Business Growth
Automotive business leaders interested in building an established business that will stand the test of time must be keep abreast of trends in the automotive industry. Results-driven marketing and sales designed to increase revenue and generate leads are best developed on the basis of market demands and customer needs. Leaders also must remain at the head of the pack by understanding where the market is going and taking it one step further.
Why I hate(d) making sales calls...
Lets take a step back and set the scene...
4 Sales and Marketing rules that the best Automotive and Motorsport businesses follow
The best businesses are following simple practices that make them the best, are you? Don’t let opportunities slip through the cracks...
Here’s our video with all the steps needed to align sales and marketing with tips on how the most successful companies do it (you can also download the slides here):
I just deleted 3,000 automotive sales contacts… And it felt great!!!
As a sales agency, we’re one year and one month old and I’m on a mission of quality over quantity. The first step was a big cleanse of our CRM. It took two days but I’ve removed 3,000 contacts. Why?
How does long-term growth work?
The modern buyer has changed the sales process, you’re probably aware, but are you brushed up on the new practices to follow in order to keep up with the new sales process?
The Internet has changed humans; everyone’s an expert, people can do product research on their own
How to Track Every Sales Attempt - Part 12 of 12
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how you can use Hubspot's Templates, Sequences and CRM to track every sales attempt.
How to Respond Quickly to Leads to Win New Customers - Part 11 of 12
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how you can use Hubspot's features to give you live notifications when contacts visit your website, open emails, click links, and view documents.