James Walters

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James Walters is the Commercial director at The Tree Group, a Business Growth agency that helps Automotive companies with at least 10 staff and a desire to grow by 15% in the next 18-months.
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Recent Posts

How to use Proactive prospecting to get in-front of your Ideal Customers in Automotive

I often talk to business owners in Automotive who are struggling to generate enough new leads. On that topic, lets talk about using Proactive prospecting, which is part of our sales Courses, Playbooks, and Procedures...

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The Biggest Challenges with Branding on Automotive Websites

How a website looks is often a number one priority for business owners and sales and marketing leaders in Automotive. On that topic, let's talk about the biggest challenges with branding, which is part of our series on brand positioning strategy

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[report] Data-based Marketing Insights You Need to Know from the State of Inbound 2018

HubSpot released their State of Inbound 2018 report, one of the most comprehensive inbound marketing and sales research reports in the world, with data collected from 6,200 respondents in 99 countries.

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What You Get With Our Outsourced Sales Service

We often get asked how our Outsourced sales service is different to the standard telesales or one-man-band sales agent service that Automotive companies may have used in the past. On that topic, I'll walk you through what we include in our outsourced sales service, which is part of our series on Business Growth...

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[award] HubSpot Ranked #1 in G2 Crowd's Fall 2018 Marketing Analytics Software Grid Report

Marketing analytics software encompasses tools and processes which enable an organisation to manage, measure, control, analyse, and leverage its marketing efforts by measuring marketing performance. Marketing analytics software simplifies and optimises a business’ marketing strategies and activities.

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[new] Courses, Playbooks, and Procedures to Help Improve Your Automotive Company's Sales Team

The Tree Group courses, playbooks, and procedures have been created, tested, and developed specifically for Automotive companies to improve sales, marketing, and websites and are part of our unique approach to Business Growth.

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HubSpot Marketing Professional Onboarding for Automotive Companies

Using HubSpot is a core part of growing your business; however, having the tools is one thing and knowing how to use them is another. We specialise in helping Automotive companies to implement, learn, and use HubSpot. We know the fastest way for you to see a benefit from the tools. We test everything ourselves and handover what we know works to our clients. Part of HubSpot onboarding is completed directly by The Tree Group and the rest we guide you to complete.

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[new] We've Launched a Referral Programme for our Clients and Contacts

The Tree Group referral programme is open to all; customers, contacts, suppliers, and others that are a good fit for who we are and what we do. The job of business growth, sales, marketing, and websites is complex enough so we like to keep our referral programme simple.

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How Your Sales Team in Automotive Should be Qualifying Leads

We often talk to company owners and sales team leaders who are having problems converting leads into sales or struggling to cope with the amount of leads coming in. On that topic, lets talk about developing a lead qualification framework, which is part of our series on Business Growth for Automotive companies...

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To Attract Your Ideal Customers You Need To Know How To Blog

In this series on How Automotive companies can use HubSpot I look at the different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. This time I’m going to walk you through how to blog to attract your ideal customers.

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How to learn more about online marketing for automotive companies

I often talk to directors who are frustrated that they’ve invested a lot of time and resources into their sales and marketing activity but are disappointed with the results. Here's our post on learning more about online marketing, which is part of our series on Automotive website design.

As always you can read our blog, watch the video on YouTube, or listen on iTunes and Soundcloud...

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A Brand Positioning Strategy to Differentiate You in Automotive

72% of businesses are more likely to buy from thought leaders that are recognised as an expert in their industry. However, most Automotive companies don't come across as unique. On that topic, lets talk about an effective way to position your brand to truly differentiate you from the competition, which is part of our series on Business Growth for Automotive companies...

 

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How Automotive Companies Can Automate Sales and Marketing Activity

In this series on How Automotive companies can use HubSpot I look at HubSpot's different website, sales, marketing, and service tools and how we use them to help our Automotive clients to grow. This time I’m going to walk you through how we use Workflows.

As always you can read our blog, watch the video on YouTube, or listen on iTunes and Soundcloud...

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[event] Grow with HubSpot, London - Tuesday, November 13th, 2018

The Event For Company Builders, Marketers And Sales Leaders Who Want To Scale And Grow Better

Tuesday, November 13th, 2018 | 10:00 - 16:00 GMT+1 | The Mermaid, London

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An idea for automotive parts website design

On the topic of Automotive parts websites, we're going to cover some important considerations for a website, technology that will improve the customer experience, and a common mistake that most companies in Automotive make when launching a new website. This is part of our series on Automotive website design...

As always you can read our blog, watch the video on YouTube, or listen on iTunes and Soundcloud...

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Do You Know Why Your Customers Buy?

On the topic of why your customers buy, lets talk about identifying your ideal customers, then researching the decision makers in those companies. This is part of our series on business growth for Automotive companies...

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5 sets of questions to make you a better sales or marketing person

Salespeople like to talk. And, that's fine. But salespeople that actively listen tend to be better and to do that you have to get good at asking questions. For this post I'm going to give you a quick list of questions for you to use.

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[part 2 of 2] How you can use Technology for Business Growth

In part 1 of our article on using technology to grow your Automotive business we looked at Why you should improve efficiency and effectiveness, Where to start, the types of technology you have, and the areas that can be improved. Here's part 2...

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[New in HubSpot] Website CMS (not WordPress) and Customer service

Here's a round-up of the most important new features released by HubSpot. This time we're looking at the new HubSpot Website CMS with plenty more features than WordPress and Conversations for Customer Service.

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[New in HubSpot] HubSpot Video and Tracking recurring revenue

Here's a round-up of the most important new features released by HubSpot. This time we're looking at HubSpot Video and the ability to track recurring revenue.

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