"Aaaaarrrrr, don't talk to me about GDPR" or "that doesn't apply to us" or "what's GDPR?". All very common responses when I talk to business owners in Automotive. Now that the 25th of May has been and gone - think millenium bug of data - I wanted to tell you what I've learned with some practical advice and 'how to' information in this GDPR overview with regards to being GDPR-friendly and approaching it in a sensible fashion that actually helps improve your business and sales.
Today is my first 'official' day in our new office. Great location at 40 High Street, Pershore. Why did we move? Well, at the end of 2016 we decided to employ three new people, move into a converted railway arch in Leamington Spa, and grow to 10 partners on our full service Business Growth subscription as well as additional clients on ad hoc sales, marketing, and website projects. Last year didn't really turn out how we planned and we were sprinting before we could walk so we decided to take a step back at the end of last year and tweak what wasn't working.
Headlines are increasingly pessimistic for the automotive industry in the UK. Predictions of a decline beginning in 2018 has many sitting on edge. And, for good reason. This means things are going to be a little tougher for a while. So, how are you going to weather the coming storm?
Automotive business leaders interested in building an established business that will stand the test of time must be keep abreast of trends in the automotive industry. Results-driven marketing and sales designed to increase revenue and generate leads are best developed on the basis of market demands and customer needs. Leaders also must remain at the head of the pack by understanding where the market is going and taking it one step further.
Lets take a step back and set the scene...
The best businesses are following simple practices that make them the best, are you? Don’t let opportunities slip through the cracks...
Here’s our video with all the steps needed to align sales and marketing with tips on how the most successful companies do it (you can also download the slides here):
As a sales agency, we’re one year and one month old and I’m on a mission of quality over quantity. The first step was a big cleanse of our CRM. It took two days but I’ve removed 3,000 contacts. Why?
The modern buyer has changed the sales process, you’re probably aware, but are you brushed up on the new practices to follow in order to keep up with the new sales process?
The Internet has changed humans; everyone’s an expert, people can do product research on their own
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how you can use Hubspot's Templates, Sequences and CRM to track every sales attempt.
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how you can use Hubspot's features to give you live notifications when contacts visit your website, open emails, click links, and view documents.
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at how knowing the right documents to send at the right time will help generate sales... Join us next week for part ten on Responding Quickly to Leads.
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you to analyse, follow and improve your sales activity, with live statistics. Join us next week for part nine on how to easily Find and Use Sales Content...
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot Meetings App. This is a link that you can send in your emails and show on your website to make it really easy for people to book meetings with you. Join us next week for part eight on how to Monitor, Track, and Improve Sales Activity...
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you make contact with visitors to your website enabling you to start conversations much earlier in the buyer's
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you to stop wasting time on processes that could be automated. Join us next week for part six on Engaging Prospects
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help you to stop wasting time writing the same things and instead, template your common emails and spend more time crafting emails for each person. Join us next week for part six on Automating your sales prospecting.
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that can help to prioritise what companies you approach, already knowing what they’re researching. Join us next week for part five on Tailoring Your Sales Emails.
Welcome to the next post in our series designed specifically for small to medium sized automotive and motorsport companies. This series is all about practical ideas of how to improve sales either by being better at selling or by being more productive by saving time on repetitive tasks.
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at a great Hubspot feature that shows you how to prioritise your time. Join us next week for part three on Knowing What Companies
In this series we will show you how you can be the best sales team in eleven actionable steps. This week we will look at the Hubspot features that uses PDFs to generate leads, capture emails and know who has viewed your content. Join us next week for part two on Prioritising Active Buyers.
